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Director, Digital Ecommerce Customer Engagement

Harman
life insurance, sick time, long term disability, tuition reimbursement, 401(k)
United States, California, Northridge
Jul 25, 2025

Description & Requirements

About the Role

In this position, you will be responsible for the sales growth of Harman Consumer brands across D2C eCommerce and indirect eCommerce channels. You will lead eCommerce & digital strategy and ongoing optimization of Harman's Consumer digital sales, with full D2C eCom P&L responsibility. You will lead all digital performance marketing activities and analysis to drive brand awareness, acquire new customers, and build customer loyalty, while engaging customers to drive sales.

What You Will Do

  • Lead and grow D2C eCommerce business for the North America region for all D2C channels, including JBL.com, HarmanKardon.com, etc., as well as 3P marketplace stores i.e., eBay, Walmart, and Amazon.com. Own North America D2C eCommerce P&L and responsibility for annual web sales targets and profitability.
  • Drive Amazon.com sales growth by implementing customer acquisition strategies that include Sponsored Ads and DSP. Optimize Amazon content and customer experience. for optimal sales.
  • Work closely with Executive Director Sales (Indirect) on digital roadmap and performance marketing for the Americas region, which includes supporting the key wholesale digital account sales i.e. BestBuy, Target, Walmart, etc.
  • Work with VP & GM of North America region and regional team members to define the regional e-commerce, digital vision & strategy.
  • Collaborate with cross-functional partners and the Global eCommerce team to manage all aspects of the e-commerce business, including business planning, content strategy and development, promotional campaigns and online marketing, website design, customer service, operations, finance, legal, web analytics, and web technologies.
  • Help drive the social web marketing strategy as it relates to customer acquisition,n supported by the Harman North America marketing team.
  • Oversee the day-to-day e-Commerce operations, merchandising, content, digital marketing, customer experience, conversion rate optimizations, web analytics, payment/fraud and website improvements.
  • Collaborate with the Global eCommerce team on, but not limited to, content, payment/fraud, global merchandising, and other areas shared with Global eCommerce.
  • Lead the development of the North America eCommerce team members.

What You Need to Be Successful

  • Bachelor's degree in business, Management, Marketing or related field, plus 10 years of experience. Experience in web design, digital design and e-commerce.
  • Solid experience and grasp of IT functionality, web technology & structure, order apps, payment systems, and inventory management.
  • Skill and knowledge in search engine optimization (SEO), SEM, paid search, affiliate marketing, retargeting, email,l and other media supporting customer acquisition and retention, along with a strong web sales/marketing background.
  • Passion for eCommerce and Digital business, and the ability to inspire others to their best work and best selves.
  • Strong leadership experience and coaching skills.

Bonus Points if You Have

  • Master's and/or MBA degree
  • 15+ years of experience in Business Management, Marketing, web design, digital design, and/or eCommerce.

What Makes You Eligible

  • Willing to travel up to 10% domestically and internationally.
  • Willing to work in an office in Northridge, CA, in a hybrid setting.
  • Successfully complete a background investigation and drug screen as a condition of employment.

What We Offer

  • Competitive wellness benefits and 401K Retirement Savings plan.
  • An inclusive and diverse work environment that fosters and encourages career development opportunities.
  • Flexible work schedule with a culture encouraging work-life integration and collaboration in a global environment.
  • Professional development opportunities through HARMAN University's business and leadership academies and extensive course catalog.
  • Tuition Reimbursement.
  • Access to employee discounts on world-class HARMAN products (JBL, Harman/Kardon, etc.).
  • "Be Brilliant" employee recognition and rewards program.
  • An inclusive and diverse work environment that fosters and encourages professional and personal development.

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Pay Transparency
$ 173,250 - $ 254,100
Dependent on the position offered, other forms of compensation are also available, such as bonuses or commission.
Pay is based on a wide range of factors, including, without limitation, skill set, experience, training, location, and business need. While the above range is a reasonable estimate of the wage range for this position, please note the disclosed range estimate has not been adjusted for the applicable geographical differential associated with the location where the position may be filled.
Benefits
HARMAN is interested in the health and wellbeing of you and your family and offers a range of benefits designed to support your needs for holistic wellbeing. Benefits and perks may vary depending on the nature of your employment with HARMAN, and may include paid vacation and holidays, paid sick leave, volunteer leave, and paid bonding and care giver leave. Employees may also be eligible to participate in comprehensive medical, dental, and vision plans, fertility support and adoption assistance, Health Savings and Flexible Spending Accounts, retirement savings plan with employer match, short and long term disability coverage, life insurance, and more.
You Belong Here
HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you - all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.
About HARMAN: Where Innovation Unleashes Next-Level Technology
Ever since the 1920s, we've been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.
Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today's most sought-after performers, while our digital transformation solutions serve humanity by addressing the world's ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.
If you're ready to innovate and do work that makes a lasting impact, join our talent community today!
Important Notice: Recruitment Scams
Please be aware that HARMAN recruiters will always communicate with you from an '@harman.com' email address. We will never ask for payments, banking, credit card, personal financial information or access to your LinkedIn/email account during the screening, interview, or recruitment process. If you are asked for such information or receive communication from an email address not ending in '@harman.com' about a job with HARMAN, please cease communication immediately and report the incident to us through: harmancareers@harman.com.
HARMAN is proud to be an Equal Opportunity employer. HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.HARMAN attracts, hires, and develops employees based on merit, qualifications and job-related performance.(www.harman.com)
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