Remote New

Shopper Marketing Manager

Vital Farms
$120,000 - $140,000
parental leave, 401(k)
United States
Jul 28, 2025
Vital Farms - Finding the right place to grow your career isn't (over) easy, so we're here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you'll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the "way things have always been done." Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you're into our values, our brand, or our egg-cellent puns, we hope you'll join our Crew and help us change the world 108 square feet at a time! At Vital Farms, we're proud of the diverse communities we serve and the stakeholders who help bring our purpose to life. We're committed to fostering an inclusive and collaborative environment where every crew member feels valued. We see this as one of our greatest strengths - and your role is key to helping us build on it. Your Role: The Shopper Marketing Manager, reporting to the Senior Business Development Manager, is an integral member of the sales team, and works collaboratively with the national marketing team. This person is responsible for developing, managing, and executing retailer-specific shopper tactics and campaigns that will help continue driving tremendous growth for Vital Farms. This role requires a self-motivated person who thrives in multitasking and communicating regularly with various key stakeholders. What You'll Do: Collaborate with sales account managers, brand marketing & creative teams to build effective annual retailer-specific shopper marketing plans. Own development and execution of retailer shopper marketing and e-commerce programs (RMNs and 3rd party vendors) at key accounts, in support of business objectives and strategies, including managing timelines, contracts, and final deliverables. Own and manage the Retailer Shopper Marketing and Consumer Incentive budgets, including monthly pre-and-post-close processes. Develop strong, collaborative partnerships with key retailer marketing contacts and retailer shopper agency leads. Perform post-campaign analyses, share learnings with key stakeholders, and implement optimizations. Provide quarterly report cards to sales leadership measuring retailer shopper marketing performance vs spend, by retailer, for each of the four regional sales teams. Proactively identify competitive in-market programs and trends to grow our shopper marketing capabilities in an ever-changing landscape of grocery shopping behaviors and technologies. Drive recommendations for in-store and online tactics rooted in data-driven insights to uncover growth opportunities for the brand. Act as a champion of shopper marketing and build organizational energy, understanding, and enthusiasm behind the power and capabilities of shopper marketing. What You Bring to the Table: 5+ years of relevant work experience related to CPG Marketing/Sales/Shopper (omnichannel experience preferred) Bachelor degree preferred, or equivalent combination of education and relevant experience Experience managing and executing shopper campaigns within RMNs at Kroger, Target, Walmart, and Albertsons a plus. General understanding and know-how of Shopper Marketing (including e-commerce, digital, social, POS, out-of-home, influencers, demos, and retail media) Ability to travel 10-20% for company meetings, team offsites, and related business needs Strategic thinker who can demonstrate quantitative, analytical, and problem-solving skills. Commitment to results; ability to suggest and incorporate new learnings into existing plans. Ability to draw insights from data and turn the data into compelling stories. Ability to create, implement, and manage budgets and processes. Ability to manage several different projects at a time with competing levels of urgency. Ability to develop strong relationships with sound interpersonal skills (communicate effectively, influence key stakeholders, collaborative attitude, strong team player) Self-starter who can tackle and manage projects where there may be no precedence. Self-aware and open to feedback Proficient in Microsoft office Suite (Excel, Power Point, Word) You're no hero - You know the power of teamwork and celebrate the work of others before your own. You give a sht - You believe in acting like an owner and making Vital Farms a place to be proud of. You raise the standards - You know growth can be hard, but you strive to improve yourself and others each day. You can walk in someone else's boots - You seek to understand other's viewpoints and think that you get to better answers by sitting on the same side of the table. You don't walk on eggshells - You're not afraid to leave the bullsht behind and have honest conversations. We recognize that talent comes in many forms. Even if you don't meet every requirement, we encourage you to apply. You may have strengths we haven't yet considered! What We Bring to the Table: A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table. Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few). Generous retirement contributions: 401(k) + 3% Contribution from Day 1. Free eggs and butter (yes, really!), along with friends and family discounts. Fun team SWAG that will make you the talk of the town. Professional development opportunities and an amazing team dedicated to your growth. At Vital Farms, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to, skill level,experience, education, training, market demands, and business needs.A reasonable estimate of the current starting annual base salary for this position is $120,000 - $140,000. Please keep in mind that hiring at the maximum end of the range would not be typical in order to allow for potential continued future salary growth. Who We Are: Vital Farms, a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms became a national consumer brand that works with 350 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms' products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in over 24,000 stores nationwide. Vital Farms' ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware Public Benefit Corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, crew members, and stockholders. In short, we exist to improve the lives of people, animals, and our planet through food. Commitment to Equal Opportunity To fulfill Vital Farms mission of bringing ethically produced food to the table, we're committed to building teams that reflect diverse perspectives and lived experiences. We believe that when all crew members feel valued and respected, they bring their best ideas forward - fueling innovation, belonging, and shared success. We strive to create a welcoming environment rooted in equal opportunity and encourage individuals from all backgrounds and experiences to apply. To that end, we make employment decisions based on qualifications, merit, and business need. Vital Farms does not discriminate on the basis of race, color, religion, gender and gender identity, sex (including pregnancy, childbirth, lactation and related medical conditions), sexual orientation, marital status, age, national origin, citizenship status, military or veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable law. Ready to Join Us? Together, we're cultivating an environment where every Crew member can thrive, grow, and know they're part of something bigger - improving lives through ethical food. If this role sounds like the right fit for you, we'd love to hear from you! Even if you don't meet every qualification, we encourage you to apply - you might be exactly what we need! Next Steps: Shortly after you complete your application, you'll receive a follow-up email elaborating on any potential next steps in our process. If you don't immediately receive said follow-up email, we would highly encourage you to check your spam filter! In order to fulfill Vital Farms mission to "bring ethically produced food to the table," we seek to build teams that leverage diverse perspectives to create a welcoming and innovative environment that is committed to the principles of equal employment opportunities. To that end, we make employment decisions based on qualifications, merit, and business need. Vital Farms does not discriminate on the basis of race, color, religion, gender and gender identity, sex (including pregnancy, childbirth, lactation and related medical conditions), sexual orientation, marital status, age, national origin, citizenship status, military or veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable law. *Notification to Agencies:* **Vital Farms is not accepting unsolicited third-party recruitment agencies in the hiring process for this role. If you are a potential candidate interested in a role with Vital Farms, please submit an application directly. California Applicants: Please see our CaliforniaEmploymentCandidate Privacy Statement for more information about how we collect, use, retain, and disclose personal information as part of our recruitment and hiring process.