Ocean Spray is hiring for a(n) Associate Brand Manager, Foods Innovation! We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this: we're a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all - and we've been making our own way ever since.
Ocean Spray is seeking an Associate Brand Manager for our Foods Innovation team. In this role, you'll be part of a passionate group of consumer-obsessed marketers looking to drive sustainable growth in our Foods business. We are looking for someone who is a collaborator, problem solver and ready to innovate to drive business results.
The Associate Brand Manager is responsible for executing the business's innovation pipeline. You will lead cross-functional teams from product platform ideation to launch, identifying key consumer insights/need gaps and defining the best way to bring them to market. Additionally, you will manage the P&L for respective platforms and track in-market performance for success. This position requires someone who is ready to roll up their sleeves and eager to play a critical role on our Foods team.
A Day in the Life...
- Lead execution of innovation projects including product concept development, packaging design, pricing, positioning and customer sell in
- Champion project progression at business Stage Gate process; develop and present presentations to committee to inform, recommend and gain alignment on active projects
- Partner with cross functional team(s) from innovation ideation to commercialization, including:
- Project Management to align on timeline and key milestones for projects; work together to problem solve hurdles and changes to project timeline as appropriate
- Consumer & Category Insights to bring together trends, competitive intel, analytic data and consumer learnings to make key decisions on innovation concept development and commercialization
- R&D and Culinary to translate conceptual ideas into product deliverables
- Operations and Supply Chain to validate commercial and production viability
- Finance to develop/establish a P&L that meets business innovation hurdles
- Brand elevation & design team on packaging design, messaging, and product launch marketing activation
- Go-to-market and Sales teams to develop strong sell-in materials for various channels (such as retail, foodservice, ecommerce)
- Manage project P&Ls and overall innovation budget including A&P spending for assigned product responsibility
- Assess key market/competitor dynamics, customer, and consumer trends to stay abreast of competitive landscape and opportunity gaps to identify innovation trajectory and growth opportunities
- Work with sales and planning teams to deliver monthly Innovation forecast accuracy. Track in-market performance to ensure meeting identified KPIs
- Support innovation strategy for the Foods Business
What We Are Looking For:
- Bachelor's Degree required, MBA preferred
- 3+ years of relevant experience (food/beverage or CPG Marketing preferred)
- Strong analytical skills: ability to link strategies and objectives to develop a plan
- Keen strategic thinking, collaboration, problem solving, teaming, and project execution skills
- Comfortable with ambiguity
- Passionate and curious
- Excellent organizational and project management skills; demonstrated ability to manage multiple projects at one-time
- Ability to partner and solve problems by leveraging multiple function support
- Strong presentation skills, both in development of compelling stories and in presenting them at all levels within partner, customer, and internal organization
- Excellent communication skills
- Willingness to travel 10%
Education: Bachelor's or University Degree (Required)
Master's Degree (Preferred)
Work Experience: At least 1 Year of Experience
Benefits:
- Complete insurance package on Day-1 that includes a plethora of health and wellness programs
- Health, Dental, and Vision insurance
- Health savings account
- Flexible spending account
- Life and accident insurance
- Employee assistance program
- Telehealth services
- Fertility benefits
- Transgender benefits
- 1:1 health coaching and more
- 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
- Short-Term Incentive/Performance bonuses
- Flexible scheduling options
- Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
- Holiday pay for 12 holidays
- Career development and growth opportunities
- Tuition/Education assistance programs
- Access to LinkedIn Learning
- Scholarship programs for children of employees
- Parental leave
- Bright Horizons Family Solutions - Back-up care, tutoring, etc.
- Adoption assistance
- Bereavement leave
- Up to $300 fitness reimbursement
- Up to $300 massage reimbursement
- Employee appreciation events
- Employee discounts
- Charitable giving
Who We Are: You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.
Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:
- Grower Mindset - We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
- Sustainable Results - Guided by purpose, we are focused on delivering results for our grower-owners.
- Integrity Above All - We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
- Inclusive Teamwork - We build diverse and inclusive teams that strengthen our cooperative.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. |
Ocean Spray Cranberries, Inc.
vision insurance, flexible benefit account, parental leave, 401(k)
Jul 29, 2025