Performance Media Manager - Document Cloud

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

As Performance Media Manager you will be accountable for driving acquisition and engagement programs for Adobe's Document Cloud products. We are a group who values data and creativity equally, continuously seeking the best of left and right brain approaches.

In this critical role, you'll focus on crafting innovative performance media programs and relevant customer experiences to drive acquisition of new customers. Your challenge is to develop a performance media strategy and grow annual recurring revenue (ARR). You'll be helping to craft customer marketing strategy on CTV, programmatic media, paid social, and other advertising platforms. In addition, you will collaborate on broader cross-functional campaigns, experiments and efficiency measurement with Campaign Marketing, Marketing Analytics, Adobe Studio, Business Unit, and Web teams.

• Plan and optimize paid media campaigns to support and scale customer acquisition, and meet quarterly targets
• Serve as a paid media subject matter expert providing recommendations and advice on standard methodologies internally
• Partner with analytics team to propose, design, and carry out experiments to find new approaches to boost paid media conversion
• Drive internal innovation and vision using your knowledge of the media landscape
• Continuously test creative and placements
• Contribute to an audience management strategy and playbook, making full use of first-party data

• Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency
• Proven expertise in performance media, across CTV, Programmatic Display, and Paid Social
• Ability to learn our technology, products, and systems quickly
• Robust analytical skills - the ability to digest large amounts of data, identify relevant trends, pursue the most important questions, and take action
• Ability to work effectively within a team in a fast-paced, growth environment
• Ability to plan, manage and work on multiple projects and schedules
• Strong written and verbal communication, problem-solving skills, and a focus on meticulous attention to detail
• Clear communicator to deliver POVs with solid rationale
• Ambition to grow with the company and take on more responsibility

• 5+ years of digital media experience
• Bachelor's Degree or equivalent experience

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

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Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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