Director, Programmatic & Paid Social

About the Digital Marketing team

The Digital Marketing team is responsible for the in-house media planning, campaign management, and performance optimization of all paid digital advertising including Paid Search, Paid Social, Programmatic, and Affiliate channel strategies. The team executes evergreen and initiative-based tactics to drive incremental revenue, site traffic, and new customer acquisition with a focus on using data to drive the most efficient return on ad spend. The team acts as a centralized digital advertising agency servicing all eight Williams-Sonoma Inc. (WSI) Brands and International sites.

Overview of the Director, Programmatic & Paid Social role

You will lead the Programmatic & Paid Social teams, driving forward media innovation while ensuring proper execution of campaigns across both channels. You will use your extensive hands-on-keys experience to develop near & long-term strategies to increase incremental revenue, site traffic, and new customer acquisition. Your focus will be on efficient operations, accurate execution, performance optimization, and data analysis to maximize the efficiency of our media investments. You will bridge the gap between internal business stakeholders and external partners, educating internal partners on best practices and leading the relationship with key vendors to ensure WSI stays at the forefront of testing & optimization.

You will also be responsible for the team's organizational design and will directly oversee the performance and career development of two managers, both of whom manage teams of media buyers. This position reports to the VP of Paid Media.

Responsibilities

• Lead team in the planning, management, and execution of all Programmatic & Paid Social campaigns, including but not limited to account setup, campaign structure, development and implementation of media plans, budget/pacing management, performance reporting, and optimization
• Hold team accountable for consistent performance KPIs (ROAS, CPA, CPC) and provide guidance on optimizations and campaign troubleshooting as needed
• Closely manage the media planning process from brief to launch, ensuring each team member is delivering on schedule and supporting our Brands' goals and initiatives with the appropriate channels, audiences, and data
• Ensure weekly performance reports are delivered to internal Marketing and Brand partners accurately and on time; lead the development of new reporting as strategies evolve
• Champion an ongoing culture of innovation, including development and execution of a test & learn roadmap based on Brand/channel priorities, owning the end-to-end process from test design/measurement strategy to multi-Brand recommendations and rollout timelines
• Lead ongoing incrementality testing and optimization in collaboration with platform account teams & in-house Measurement team; leverage data clean rooms (where available) to gain deeper insights
• Partner with Measurement team to support ongoing maintenance of multi-touch attribution (MTA) and marketing mix modeling (MMM) solutions, ensuring accuracy of data inputs/outputs
• Collaborate with Customer Analytics team on advanced analyses & ad hoc reporting needs
• Act as the technical lead for the Programmatic & Paid Social teams with respect to site tags/pixels, server to server connections, product data feeds, and integrations with reporting platforms/business intelligence tools
• Lead the relationship with DSPs, SSPs, social platforms, and creative partners to optimize performance, stay educated on new opportunities/betas, and influence product roadmaps based on WSI's needs
• Stay ahead of the latest developments in Programmatic, Paid Social, and the broader Digital advertising industry, adjusting strategies & vetting new technologies to keep up with real-time changes and mitigate impact on our performance efforts
• Be the WSI subject matter expert in Programmatic & Paid Social industry trends and best practices; educate relevant WSI teams by sharing information & recommendations across different levels within the organization, including leading cross-functional training and presenting in executive-level meetings
• Own contract management & negotiation for vendor partners within scope, including partnering with internal stakeholders (legal, IT security, corporate accounting) and abiding by corporate-wide processes
• Own all people management activities, including setting clear and measurable goals/objectives, managing performance, coaching, giving feedback, and championing growth/development to foster associate retention

• Directly manage the work and career development of 2 managers

Criteria

• BS/BA or equivalent work experience

• Direct response/performance marketing and/or Retail experience preferred
• Ad tech or agency experience preferred
• 10 years minimum experience with a focus in Programmatic/Paid Social management
• Proven ability to lead & develop high performing teams
• Hands-on-keys DSP and/or social platform expertise required; experience across display, native, OLV, CTV, Meta, Pinterest, YouTube, TikTok preferred
• Advanced MS Excel skills (including vlookups, pivot tables) & a passion for data-driven marketing
• Strong technical ability with proven experience working with ad platforms, pixels, and feeds
• Confidence analyzing large data sets & using findings to make recommendations, develop, and execute strategies
• Excellent written & verbal communication skills with an ability to synthesize technical detail and differentiate communication based on level and role
• Knowledge of a site analytics tool and experience working with third party reporting platforms such as Domo or Tableau
• Well-organized, high attention to detail, deadline-oriented
• Able to work independently & enjoy working with others as part of a team
• Entrepreneurial spirit & ability to work/prioritize in a fast-paced environment
• This role requires being onsite in the San Francisco, CA office Monday through Thursday
  

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

• A generous discount on all WSI brands

• A 401(k) plan and other investment opportunities

• Paid vacations, holidays, and time off to volunteer

• Health benefits, dental and vision insurance, including same-sex domestic partner benefits

• Tax-free commuter benefits

• A wellness program that supports your physical, financial and emotional health

Continued Learning

• In-person and online learning opportunities through WSI University

• Cross-brand and cross-function career opportunities

• Resources for self-development

• Advisor (Mentor) program

• Career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $ - $. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.