New 
MARKETING CAMPAIGN ANALYST
 Genesis10 | |
 United States, Minnesota, Rochester | |
 Jul 31, 2025 | |
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Job Summary:
The Marketing Campaign Analyst supports the development, execution, measurement and refinement of multi-channel, multi touch marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers. -Together, they will develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns. -The Marketing Campaign Analyst sets pre-campaign analytics objectives and develops audiences and targeting. -The analyst designs, coordinates, and schedules multi-channel, multi-touch campaigns and maintains the marketing calendar. -They will also provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions. -The analyst will assist with the adoption of new campaign or customer relationship technologies within our digital experience platform. Skills: Required Skills & Experience: -3 years of experience in marketing campaign management or a related field. -Experience analyzing large data sets that may include structured and unstructured data. -Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc. -Advanced Excel skills. -Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications and project management skills. -Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools. -Proven ability to use reporting tools to convert data into meaningful analyses and insights. -Proven ability to translate between business and technical stakeholders. -Must be able to work effectively in a consensus-style environment that expects and promotes teamwork. -Must have experience in effectively meeting deadlines on-time with a quality product. -Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality. -Will work independently and collaboratively to prioritize and drive forward multiple projects. -Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity. -Position may require occasional travel and the flexibility to work weekends and evenings as necessary. Preferred Skills & Experience: -Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power Bl. -Experience in the use of next best action, customer lifetime value or churn prediction models. | |