New

Marketing Manager

DiaSorin
United States, Texas, Austin
Jul 31, 2025
Diasorin is a global leader in diagnostic solutions, pushing the boundaries of science and technology to create cutting-edge tools that improve healthcare worldwide. With a legacy spanning over 50 years, we've earned our reputation for excellence by developing innovative diagnostic assays and instruments that are trusted by healthcare providers around the world. Our broad offering of diagnostic tests and Licensed Technology solutions, made available thanks to ongoing investments in research, positions us as the player with the widest range of specialty solutions in the sector and identifies us as the "Diagnostics Specialist." Why Join Diasorin? Impactful Work: When you join Diasorin, you become part of a team that's dedicated to improving lives. Your contributions will directly impact patient care, making a meaningful difference in the world. Global Reach & Innovation: Our work transcends borders. Joining Diasorin means collaborating with colleagues from all over the world, expanding your horizons, and contributing to global healthcare solutions at the forefront of the diagnostic industry. Diverse and Inclusive Culture: We believe in the strength of diversity, and our inclusive culture reflects this commitment. We value your unique perspective and offer a supportive, collaborative environment where everyone can thrive. Join Our Team: If you're passionate about innovation, diversity, and making a positive impact on healthcare, Diasorin is the place for you. We're looking for passionate and talented individuals who are ready to embrace new challenges and drive healthcare solutions forward. Are you ready to be part of a dynamic team that's shaping the future of diagnostics? Join Diasorin and become a catalyst for change in the world of healthcare. Apply today and be a part of our exciting journey toward a healthier, more connected world. Together, we can make an impact! Job Scope * Developing and managing the marketing, advertising and promotional activities within the Americas region for their assigned Product Portfolio to achieve the organizational objectives in the clinical diagnostics markets. * Reporting to a Senior Manager, Americas Marketing. * Conducting and evaluating market research, solicit and process customer feedback and input from our field sales teams, identify and leverage market trends and competitor data to craft the messaging and positioning for products, and develop and implement innovative marketing programs that create current and prospective customer demand for our technology, products, and solutions. * Developing and implementing strategies, tactics, and programs to grow their assigned Product Portfolio assay business primarily through new customer acquisition, as well as within the existing customer base. Key Duties and Responsibilities Develop the strategies and manage the marketing programs that drive demand for their assigned Product Portfolio in clinical diagnostic markets Develop customer segmentation, product positioning and messaging that differentiates their assigned Product Portfolio assay technologies Plan, create, and localize the regional marketing campaigns and implement the campaigns jointly with field sales while fostering a collaborative relationship with Global Marketing Work with sales leadership to ensure achieves existing sales goals and objectives, and that the sales groups are properly oriented to successfully promote technologies and secure business with current and prospective customers Create clear paths for customers to adopt and grow their assigned Product Portfolio Set and lead their assigned Product Portfolio Tradeshow strategies and tactics to support the Luminex presence, branding, and lead generation that will deliver commercial revenue. Attend key scientific symposia to increase personal knowledge of the biotechnology and clinical diagnostics industry. Monitor competitive activity and provide this feedback to corporate functional areas as needed Develop comprehensive customer solutions, value propositions and materials/tools to support field initiatives Deliver continuous feedback to the product development teams to impact the future product direction based on market trends, competitive landscape and Americas customer requirements Launch new products in the Americas and champion strategies to ensure commercial success. Strive to achieve cross-functional success with global strategic marketing, sales, and customer support organizations to generate revenues and profits and meet strategic objectives with the launch of new products Monitor current and future industry trends, e.g., competitive activity, partner developments, so that appropriate direction can be provided to the sales force and/or management. Lead activities in support of gathering such information and applying it to make it actionable for the direct sales team, the partner sales teams, and our customers Contribute effectively with all company departments to increase awareness of customer requirements in the region and to deliver a positively differentiated customer experience Participate as a key team member in managing KOL's to ensure early adoption of new products and the delivery of publications, key meeting presentations, and sales revenue associated with these new products Manage time and expenses in alignment with business priorities Lead and/or contribute to other initiatives and programs as identified, given the fast-paced and high-growth environment Other duties as assigned. Education, Experience and Qualifications Bachelor's Degree Minimum Bachelor's degree in Life Science or Marketing and more than 6 years related experience and/or training required Master's Degree MBA and/or Professional Science Masters preferred Minimum of 6 - 8 years of relevant work experience Minimum of 4 years of demonstrated success in product, strategic marketing, or sales within the clinical diagnostics markets; preferably Molecular products Sales experience preferred in capital sales, life science research, or clinical diagnostics preferred Strong understanding of Diagnostics/IVD market and molecular assays Experience working independently in a fast-paced environment with rapidly changing priorities Highly organized with proven time management and prioritization skills Ability to work independently and with minimal supervision Ability to work collaboratively with various teams to achieve the organizational goals Ability to handle the pressure of meeting tight deadlines Self-starter with proven record of continual learning and growth Excellent communication skills (verbal and written) Executive presence, credibility and poise Results-oriented and dedicated to providing high quality customer service Highly proficient with Microsoft Office Suite of tools Excellent presentation skills with the ability to simplify complex information Travel Requirements 70% Travel may be required at least 70+% of the time What we offer Receive a competitive salary and benefits package as you grow your career at Diasorin. Join our team and discover how your work can impact the lives of people all over the world. Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and Canada and to complete the required employment eligibility verification document form upon hire. Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities. If you are a US or Canada candidate and require assistance or accommodation during the application process, please contact the North America Talent Acquisition Team at hrtalent@diasorin.com or 1-800-328-1482 to request an accommodation. The above job description is intended to describe the general content, identify the essential functions, and set forth the requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Diasorin reserves the right to modify or amend this job posting as needed to comply with local laws and regulations. Please note that offers of employment at Diasorin may be contingent upon successful completion of a pre-employment background check and drug screen, subject to applicable laws and regulations. This position is not eligible for partnership with a third-party search firm vendor without expressed, written consent from the Diasorin Human Resources Department.