Digital Marketing Director

For nearly a century, The Jel Sert Company has focused on creating high-quality, high-value foods and beverages that help bring people together. Jel Sert is proud of being awarded the Great Place to Work certification, along with being recognized by Fortune as a Great Place to Work in Chicago and a Great Place to Work in Manufacturing and Production. We are currently looking for a passionate and dedicated individual to join our team as an Digital Marketing Director. If you are looking for a work environment that encourages personal growth, responsibility, and a shared vision for creating incredible products that help create lasting memories, then Jel Sert wants you!

The Digital Marketing Director is a key leadership role within Jel Sert's marketing team, responsible for developing and executing the strategy across paid, owned, and earned digital channels. This position will lead digital growth initiatives that elevate brand awareness, drive ecommerce success, and enhance consumer engagement.

In addition to setting cross-channel strategies, this role manages and mentors a team of three direct reports covering social media, content development, and marketing technology, ensuring alignment with brand objectives and performance KPIs. The ideal candidate brings a blend of creative vision, data-driven decision-making, and people leadership, with a passion for digital innovation in the food and beverage space.

Strategy & Leadership - 20%

• Define and implement the digital marketing strategy across paid, owned, and earned media channels to support brand growth and ecommerce sales.
• Lead and manage a team of three direct reports:
  
  
  
  • Social Media Manager
  • Content Designer
  • Marketing Technologist
  
  
  
  
• Ensure cross-functional collaboration across Marketing, Ecommerce, Sales, and IT.

Paid Media Oversight - 25%

• Lead the strategic planning, execution, and optimization of paid digital media campaigns in alignment with brand, sales, and ecommerce priorities.
• Channels include:
  
  
  
  • Paid Search: Google Ads
  • Paid Social: Meta, TikTok, LinkedIn, and emerging platforms - working closely with Brand Marketing on creative direction and with Digital Commerce on lower-funnel and retargeting activations.
  • Display & Programmatic: Including direct buys, DSP campaigns, and retail media extensions (ie.Walmart.com, Instacart, etc.).
  • Influencer Partnerships: Paid amplification of influencer content to drive reach and conversion.
  
  
  
  
• Partner with Brand, Licensing, Digital Commerce, and external agencies to:
  
  
  
  • Align creative and targeting strategies with brand voice and campaign objectives.
  • Ensure in-flight agility for budget allocation and campaign adjustments based on performance.
  • Track and report on KPIs including awareness, engagement and collaborate with Digital Commerce on tracking ROAS, CPA, and revenue lift.
  
  
  
  

Owned Media Execution - 25%

• Manage content strategy and execution for owned channels, including:
  
  
  
  • Website (updates, UX, SEO)
  • Potential future email marketing and lifecycle campaigns
  • Brand storytelling in partnership with brand teams and content hierarchy
  
  
  
  
• Guide the team in maintaining a consistent brand voice and visual identity across digital channels.

Earned Media & Community Engagement - 20%

• Guide social and community engagement strategy, including influencer and user-generated content.
• Support PR amplification efforts and digital extensions of campaign activations.

Analytics & Optimization - 10%

• Define KPIs and reporting frameworks to measure performance across all digital efforts.
• Drive continuous improvement through A/B testing, audience segmentation, and conversion analysis.
• Prepare monthly/quarterly dashboards for leadership review.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required.

• Proven experience in digital marketing strategy, campaign execution, and team leadership.
• Track record of managing performance-based media, content initiatives, and digital channel optimization.
• Proficient in interpreting digital marketing data to make informed decisions.
• Experience in people management, mentoring, and performance coaching.
• Strong understanding of ecommerce dynamics, shopper journeys, and brand positioning.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 10+ years of experience in digital marketing roles, including at least 5 years of management experience.
• Experience in the CPG or food & beverage industry highly preferred.
• Working knowledge of tools and platforms such as Google Analytics, Meta Ads Manager, Amazon Ads, Klaviyo, Salsify, and Shopify.

• Deep understanding of digital channel mix and consumer behavior across platforms.
• Skilled in project management and cross-functional collaboration.
• Proficient with reporting dashboards, marketing automation, and campaign management tools.
• Excellent communication, leadership, and organizational skills.
• Ability to balance strategic thinking with hands-on execution.
• Comfortable operating in a fast-paced, entrepreneurial environment with limited layers.
• Understanding of A+ content creation or digital merchandising best practices.
• Experience with tools such as Shopify, Workfront, or other marketing operations platforms.
• Proactive mindset with strong problem-solving and project management abilities.
• Team player with strong interpersonal skills and a collaborative spirit.
• Ability to optimize website content, including responsive/mobile-friendly image formatting.

The Jel Sert Company is committed to pay transparency and will provide further compensation information during the interview process. minimum compensation for the Digital Marketing Director is $116,734 annually. This position is also eligible for the EBIT Bonus program. Compensation is determined by a candidate's experience, education, skills, training, and the internal equity within our organization. Actual compensation to be paid will be determined upon an offer. In addition to a competitive compensation package, regular full-time corporate employees of Jel Sert are eligible for our extensive benefits programs that can be reviewed here.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Reaching: Extending hand(s) and arm(s) in any direction.
• Standing: Remaining upright on the feet, particularly for sustained periods of time.
• Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
• Pushing: Using upper extremities to press against something with steady force in order to thrust forward, downward or outward.
• Pulling: Using upper extremities to exert force in order to draw, drag, haul or tug objects in a sustained motion.
• Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position to-position.
• Fingering: Picking, pinching, typing or otherwise working, primarily with fingers rather than with whole hand or arm as in handling.
• Grasping: Applying pressure to an object with the fingers and palm.
• Feeling: Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips.
• Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.
• Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction and having the ability to receive detailed information through oral communication, and making fine discriminations in sound.
• Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers.
• Medium work: Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.
• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection.
• The worker is required to have visual acuity to operate motor vehicles.

Office environment and travel up to 10%

Follow applicable procedures and work instructions.

Backup Creative Design Manager

As a digital leader in a small but high-performing team, the Digital Marketing Director will play a critical role in accelerating brand visibility, driving online conversion, and expanding customer engagement. This role connects creative execution with performance outcomes-ensuring Jel Sert brands show up powerfully across the digital shelf. By aligning people, platforms, and performance strategies, this position enables smarter marketing decisions and helps position Jel Sert for long-term digital growth.