Social Media Strategist

Position Title:

Compensation:

Department:

About this opportunity:

What you'll do and what you'll bring:

Position Function: The Social Media Specialist is responsible for assisting the Office of Admissions in recruiting prospective students via multiple social media platforms. This position works closely with the Social Media Content & Strategy Manager to create compelling social media content and execute recruitment initiatives that align with the university's overall enrollment goals.

Duties and Responsibilities:

• Develop and manage the Office of Admissions social media calendar, overseeing the daily presence across all platforms. This includes evaluating communication opportunities to determine which information and stories to share via the appropriate channels; actively engaging with posts and monitoring comments to foster a sense of community and build brand awareness.

• Assist in the development of social media strategies for the Office of Admissions and campus partners to drive recruitment efforts and reach enrollment goals. This includes planning and creating content that aligns with Ball State's brand identity and visual guidelines while maintaining best practices for each platform.

• Stay current with emerging social media trends, platform updates, and best practices in higher education marketing. Proactively recommend innovative strategies, tools, and

  content approaches to enhance engagement and elevate the University's social media presence.

• Oversee and guide a team of student ambassadors in the creation of photo and video content that supports the Office of Admissions' social media presence and broader communications and recruitment goals. Provide creative direction, feedback, and support throughout the content creation process to ensure alignment with brand standards, messaging priorities, and audience engagement strategies. Assist with supervising student videography interns who are focused on social media and other video content efforts.

• Perform other related duties as assigned including working a flexible schedule e.g. evening or weekend hours to capture content at Admissions events and other campus activities that support social media storytelling.

Minimum Qualifications:

• Bachelor's degree from an accredited institution by time of appointment.
• Minimum of one year in a relevant marketing or communications role, with a proven background in social media.
• Excellent communication, organizational, time management, and project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment. Strong creative and visual storytelling abilities. Proficient with technology, including video editing software and a comprehensive understanding of social media platforms.

Preferred Qualifications:

• Master's degree in communication, public relations, video/media, higher education, or related field.
• Experience working in a university setting, particularly in admissions. Proficient in social media, video, and design platforms, with a proven ability to create content that resonates with college-bound demographics.

Position Title(s) Supervised: Student Ambassadors for the Office of Admissions; Social Media Video Interns

How to apply:

Please follow upload instructions to attach all of the required support documents listed below.

NOTE: Do not use the Autofill feature for resume.

• Cover Letter

• Resume

For inquiries about this position, please contact:

Lora Sager, Search Committee Chair

lora.sager@bsu.edu

What we offer:

At Ball State University, we understand the importance of balancing professional responsibilities with personal well-being. That's why we offer paid 24 vacation days, 12 sick days and 10 holidays a year. Plus, our paid parental leave (6 weeks) is there for life's most significant moments. We offer affordable health and dental insurance, robust long-term disability and life insurance plans, as well a range of retirement benefits to provide financial security to you and your family. These benefits ensure that you can focus on your work and personal growth without worrying about the unexpected.

When you work for us, you are family. And to show our support of your family, we will cover 90 percent of your child's (or children's) undergraduate college tuition at Ball State. We do the same for you. In fact, we'll cover 100 percent of the tuition costs for you to earn your undergraduate degree and 80 percent of your graduate tuition. This offer is good from the very first day you start. It's just one way we do our part to uplift you.

Let's fly together toward a secure and prosperous tomorrow.

Curious about our excellent benefits package?

We have developed a calculator that shows you the value of our core benefits. Select the Total Compensation Calculator - Professional and download the spreadsheet. If you are applying for a 10-month position or one with Burris or Indiana Academy, please select the corresponding calculator.