Brand Marketing Manager
Onsite in San Francisco
Purpose:
This manager role is responsible for leading brand marketing strategy for US Premium accounts, inclusive of lower, middle, and upper funnel marketing. Charged with developing integrated programs at scale to drive all segments of the business.
Key Results:
- Strong 360 marketing plans that drive equity, traffic and conversion for the denim brands at premium accounts, inclusive but not limited to Nordstrom, Free People, Shopbop, Revolve, and Aritzia, Bloomingdales
- Brand governance adherence across product collections and collaborations
- Elevated marketing support, representing best-in-class consumer experience
- Flawless execution of account programming and daily management of new opportunities
- Drive category expansion for head-to-to outfitting in both men's and women's
- Elevated brand experience in premium through digital storytelling and flawless on-floor expression
- Manage and optimize marketing mix against multi-million-dollar marketing budget
- Flawless coordination of Levi's programming in partnership with internal and external key stakeholders- merchandising, on-floor
- Core partner for sales and merchandising in account facing meetings and critical GTM strategy sessions. Includes partnership and presentation in sales meeting, sell-in, and market meetings for premium
Key Metrics:
- Deliver AFP for premium
- Optimize the Marketing Mix at accounts to deliver positive ROI
- Continue to strengthen marketing relationships with accounts
- Continue to drive elevated Levi's expression via account channels
Key Responsibilities:
- Lead large scale, equity and sales driving, custom marketing programs in premium accounts
- Understand annual and seasonal business goals and plan compelling marketing programs in support of those goals
- Act as primary point of contact for Levi's with premium account marketing teams
- Present brand POV at Levi's market week, and key planning meetings throughout the year.
- Understand the channel and the role in premium in the portfolio and identify new opportunities for Levi's to gain share (floor space, sales, marketing exposures) within the account
- Coordinate compelling launch programs for new fits or key equity moments for Levi's within premium
- Thoughtfully plan and execute strategic and compelling marketing programs leveraging all tactics for the premium accounts, including online placements and strategies, email marketing, on-floor creative elements, trial events, PR, media, demand generation, social, and engagement programs
- Brief in creative needs to USWS Content Manager with clear deliverables and timelines
- Recap, review, analyze and share out learning on all marketing programs
- Own budget and monthly forecasts for premium
Must Haves:
Knowledge, Skills, and Abilities Required
:
- Strong strategy experience and management of 360 integrated marketing programs
- Strong ability to manage multiple programs (development and execution) simultaneously
- External relationship experience required
- Excellent written and verbal communication skills
- Attention to detail, and strong follow-up is required
- Personal traits: team oriented, solution oriented, ambitious, energetic, takes initiative, has a point of view, and able to work in a fast-paced environment
Years and Type of Experience Required
:
- 6-8 years of work experience, channel marketing is preferred
- Wholesale experience preferred
Complexity and Accountability :
- +$1M in annual Marketing budget
Key partners & Interaction
:
- Internal: VP, Dir, SAE (across sales, merch, marketing)
- External: Nordstrom, Urban Group, Aritzia (across buying and marketing teams)
Scope
- National responsibility across US Premium
- Strong partnership with Global Marketing team
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Equiliem
Aug 19, 2025