Data Driven Content Manager

Mass General Brigham (Enterprise Services)
United States, Massachusetts, Somerville
399 Revolution Drive (Show on map)
Aug 20, 2025
Responsible for incorporating data insights into content operation and leading corresponding projects. Implements initiatives that support alignment with organizational goals and strategic planning. Leads communication and collaboration with stakeholders. Analyzes data, prepares reports, and provides regular updates to program leadership. Identifies and escalates issues and risks and recommends solutions. Leads and provides guidance and support to other administrative team members. Essential Functions -Conduct research, manage and analyze data in systems, and develop reports and presentations to support programs. -Identify potential risks, issues, and challenges associated with programs and develop mitigation strategies to minimize impact. -Monitor program progress and proactively address deviations from plans, timelines, or budgets. -Manage the program budget, ensuring responsible allocation of resources and adherence to financial guidelines. A combination of education and experience may be substituted for requirements Bachelor's required, MBA or Master's in relevant field strongly preferred Minimum of 4-5 years of experience in content marketing, with a focus on data-driven strategy Skills/Abilities/Competencies Strong interpersonal and communication skills, including superior writing and editing skills Outstanding oral and written communication Familiarity with digital content creation tools Familiarity with digital analytics and SEO, and experience applying data to optimize content performance Proven professional, able to work effectively with a variety of personality types and job levels Ability to move quickly in a rapidly changing and often ambiguous environment Strong attention to detail and quality Proven initiative, self-direction Commitment to teamwork and collaboration Sound judgment and decision-making High levels of tact, diplomacy and fine-tuned consultative skills Confident and comfortable working within a matrixed organization Willingness to understand and navigate complex health system Ability to manage multiple projects simultaneously and meet deadlines Ability to interact with professionals at all levels throughout a large, diverse health care organization Working knowledge of MS Office applications, including Outlook, Word, PowerPoint and Excel Positive, can-do attitude Digitally savvy Are you a content creator with a passion for data? Do you believe that the most compelling stories are backed by solid insights? Mass General Brigham is looking for a Data-Driven Content Manager to join our team and revolutionize our content strategy. This isn't just about writing and editing; it's about using data to find and tell the stories that matter most to our audience. We're seeking a strategic leader who can act as a vital link between our content, SEO, and analytics teams, transforming raw data into a dynamic content program that educates, engages, and inspires. In this role, you will be the architect of our public-facing content for our website and related sites, working closely with teams across Marketing & Communications to ensure a cohesive and high-performing content experience. What You'll Do Lead with Data: Develop and execute sophisticated content strategies for our marketing and communications plans, using data to inform every decision-from topic selection to content format. Build Bridges: Collaborate with cross-functional teams, including Product, Health & Wellness, and Medical Professional content leads, to ensure a cohesive and impactful content strategy. You'll be the key liaison for our Analytics, External/Internal Communications, SEO, and Social Media partners. Create Impactful Content: Oversee editorial guidelines and support the creation of a wide range of digital content-from clinical information for patients to cutting-edge research for medical professionals. Define Success: Work with SEO and Analytics partners to establish a robust measurement framework and help structure ongoing reporting to demonstrate the real-world impact of our content efforts. Champion SEO: Lead the charge in embedding SEO best practices directly into our content creation workflow. Innovate and Optimize: Actively analyze content performance, using insights to refine our approach and ensure our digital properties effectively communicate our brand and meet our ambitious marketing goals. Who You Are You are an experienced and naturally curious content marketer with an analytical mindset. You thrive on solving complex challenges and have a proven ability to lead projects from conception to completion. You are a seasoned communicator who excels at building relationships and translating technical insights into creative content solutions. Travel This is a remote position with occasional travel to Mass General Brigham sites. Mass General Brigham Incorporated is an Equal Opportunity Employer. By embracing diverse skills, perspectives and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.