North America Field Marketing Manager

We are seeking our new Senior Field Marketing Manager to join the SBS team!

The ideal candidate must be a great communicator and deliver a mix of marketing programs across direct sales teams and partners. They must have a proven track record of executing go-to-market strategies using integrated marketing channels and key messages that solve problems for their customers. The ability to establish strong relationships with sales organizations will be a vital key to success.

Main Objectives:

Build and manage marketing programs and campaigns in support of the company solutions line, with a focus on pipeline creation
• Create end-to-end campaigns, determining the right mix of demand generation channels and tactics
• Set, monitor, and review key metrics and results

• Develop and manage strategic field marketing campaigns
• Develop campaign brief - goals, objectives, audience/segmentation, target results, budget
• Project manage the campaign, determining elements, channels, and stakeholders
• Determine appropriate content for the campaign and how those assets will be used across tactics
• Execute, optimizing for effectiveness as needed. Manage budget and reporting. Conduct a postmortem for impact and ROI
• Proactively engage with sales teams to coordinate, communicate, and optimize the marketing impact.
• Attend sales leadership meetings and help drive engagement
• Understand sales org and account alignments with reps
• Proactively engage with inbound and outbound business development teams. During your campaign and/or activity planning, clearly define the follow-up and utilization of the business dev teams.
• Drive strategic Account-based Marketing (ABM) initiatives
• Determine ABM strategy priorities for each sales team.
• Develop campaign, manage rollout, review, and interpret insights for impact
• Become well-versed in the intent data tools and the insights provided. DemandBase One, TechTarget, ZoomInfo, and G2
• Identify partner marketing efforts that are needed to support your assigned sales team
• Event Management
• Ideate, plan, organize, and host webinar programs, including setup, registration, promotion, moderation, execution, follow-up, and analytics
• Develop a strong understanding of the target market, personas, and associated buyer journey
• Develop a strong understanding of Axway solutions and related verticals that your sales team is supporting
• Work collaboratively with the other regional marketing leads to develop best practices.
• Partner with the Digital team to execute media, social, and nurture programs

Qualifications:

• 5 plus years of demonstrated track record of successfully defining, launching, and executing demand generation strategies with excellent results as part of a Marketing Organization
• "Can-Do" attitude with good communication skills, including in writing and using social media, who enjoys dealing with many different stakeholders
• Knowledge of CRM and Marketing Automation systems such as Salesforce, Marketo, Demandbase, Outreach

25-30% Travel Required

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