Small Business Brand Affinity Project Manager
We are seeking a dynamic and detail-oriented Project Manager to collaborate with project managers in our Retail and Real Estate divisions to expand our Brand Affinity initiatives to all markets, as well as to collaborate with MARCX partners, Technology and Field Marketing to oversee various aspects of the day-to-day operations of the Brand Affinity programs. This role will lead cross-functional teams, collaborate with suppliers, coordinate technology integrations, and ensure consistent, high-quality program rollouts that enhance customer engagement and brand loyalty. The suite of Brand Affinity programs includes, but is not limited to: * Comerica CoWorkSpaces * Comerica ShredSite (public document shredding service) * Comerica SmallBizCo-op
Position Responsibilities:
- Program Launch & Expansion: Partner with Corporate Real Estate and Retail Banking teams to define launch requirements, site scope, and project plans. Coordinate with internal marketing teams (MARCX) to develop customer communications, promotional campaigns, and feedback surveys. Lead cross-divisional teams to ensure consistent and collaborative launch experiences across all sites.
- Team, Vendor & Budget Management: Supervise launch teams and external suppliers, ensuring adherence to contracts, site documentation, and quality standards. Track and manage program budgets, process invoices, and prepare financial reports. Advise the Program Administrator on key performance indicators (KPIs) and data insights. Review Community Space utilization requests and collaborate with the Act Local team on booking execution.
- Technology & Site integration: Oversee integration of new launch sites into internal systems such as scheduling tools, DocuSign, CRM, and Converge. Collaborate with Technology teams to ensure timely installation of brand components and digital infrastructure. Develop contingency plans and support models for new site activations.
- Program communications and Promotions: Manage stakeholder communications, ensuring clarity and consistency across all launch phases. Train banking center staff and internal teams on program features and customer engagement strategies. Plan and execute promotional events, including grand openings, social media contests, and community outreach.
- Day to Day Program Operations: Provide support for the Day to Day Program Operations Specialist, including CoWorkSpaces Program administration, support, reporting and SmallBizCoOp offer fulfillment.
- Risk, Compliance & Governance: Maintain program governance and ensure compliance with legal and regulatory requirements. Document and refine operational procedures to align with best practices and risk management standards.
Position Qualifications:
- High School Diploma/GED
- 5 years Proven ability to manager cross functional teams and external vendors
- 5 years Strong project management skills with experience in budgeting and financial tracking
- 3 years Familiarity with CRM systems, digital tools, and customer engagement platforms
- 3 years Excellent communication, organizational, and problem-solving skills
- 2 years Experience in project management, marketing, or retail operations, preferred
About Comerica
We know our employees are critical to our overall success and we are dedicated to investing in their future. One of the ways we do this is to offer a comprehensive Total Rewards package designed to recognize and reward individual performance, as well support health, well-being, development and security for our colleagues and their family. Total Rewards consists of cash compensation, development and flexible benefit programs designed to meet individual needs today and in the future. Your salary will be commensurate with your work experience and our programs are reviewed regularly to ensure each remain competitive. We are proud to offer benefits such as health and welfare programs, strong retirement benefits, and generous paid time off programs. You and your eligible family members, including domestic partners and their children, can participate in medical, dental, and vision benefits, 401(k) and pension, income protection benefits such as life insurance, AD&D, and supplemental health programs to offset unexpected health care expenses. We also have a variety of time off programs for things like vacation, sick time, disability, and parental leave. Eligibility for some programs varies based on employment status and tenure.
Upon offer, Comerica conducts a comprehensive background and fingerprint check. Your fingerprints will be used to check the criminal history records of the FBI and may be subscribed in the FBI's Record of Arrest and Prosecution Background ("RAP Back") service, which provides ongoing notification to the Company of any updates to your criminal history.
NMLS certification requirement: where applicable, a favorable background check screening, credit check, fingerprint check, and NMLS certification is required in accordance with the SAFE Act.
Comerica Incorporated (NYSE: CMA) is a financial services company headquartered in Dallas, Texas, and strategically aligned into three major business segments; the Commercial Bank, the Retail Bank, and Wealth Management. Comerica's colleagues focus on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico.
Comerica is proud to be an Equal Opportunity Employer - disability/veteran.
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Comerica Bank
life insurance, parental leave, paid time off, sick time, 401(k)
Sep 10, 2025