Product Marketing Manager (Hybrid- Austin, TX)

Location: Austin, TX (Hybrid)
Compensation: $125,000 to $140,000 base salary plus $10,000 annual commission

We're hiring a Product Marketing Manager to help drive awareness, adoption, and long-term engagement for our platform. This role is the vital link between product and customer-translating technical capabilities into meaningful, benefit-driven stories that resonate and produce measurable business impact.

You'll ensure our users feel understood, our messaging is sharp, and our marketing efforts not only attract customers but also deepen their loyalty and lifetime value.

As our first dedicated product marketer, you'll build and lead go-to-market strategies for feature launches, strengthen customer segmentation and retention programs, and shape messaging that is clear, confident, data-informed, and customer-centered.

You'll work within our Petcare Vertical Solution to support a growing suite of tools designed for pet services businesses. Learn more about the product here:https://www.togetherwork.com/vertical-solutions/pet-care

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  Craft messaging that reflects real SMB customer needs and clearly differentiates our product in the market.

  
  
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  Align messaging with business goals-showing how features drive customer retention, engagement, and revenue impact.

  
  
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  Ensure consistency across the website, in-app experiences, campaigns, and enablement materials.

  
  

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  Build and own go-to-market strategies for new product features and updates from planning to post-launch measurement.

  
  
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  Collaborate with Product, Sales, and Customer Success to align messaging and execution across teams.

  
  
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  Incorporate performance analytics into GTM recaps to evaluate adoption, usage, and retention impact.

  
  

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  Develop meaningful SMB-focused customer segmentation with Product, identifying what matters most to users-from solo operators to multi-location businesses.

  
  
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  Lead marketing's voice-of-customer and competitive insight efforts to inform roadmap, positioning, and lifecycle marketing initiatives.

  
  
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  Translate data from churn, usage, and retention metrics into actionable marketing strategies.

  
  

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  Create tools that empower internal teams-battlecards, pitch decks, one-pagers, FAQs, and adoption campaigns.

  
  
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  Partner with Marketing Managers to deliver compelling product campaigns, webinars, blogs, and educational content that improve customer stickiness.

  
  
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  Support product adoption through in-app messaging, resources, and lifecycle programs designed to reduce churn.

  
  

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  3 to 6 years of B2B SaaS product marketing experience, ideally in SMB or vertical SaaS environments.

  
  
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  Proven track record connecting marketing activity to product adoption, retention, and LTV outcomes-not just awareness or acquisition.

  
  
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  Strong analytical mindset; able to measure, interpret, and present the business impact of campaigns beyond clicks and impressions.

  
  
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  Proven go-to-market leader, with end-to-end experience launching and measuring products or features.

  
  
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  Exceptional cross-functional collaborator across Product, Sales, and Customer Success teams.

  
  
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  Skilled at creating impactful enablement materials and lifecycle marketing content.

  
  
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  Deeply customer-centric, with a drive to create measurable impact through thoughtful, data-informed storytelling.

  
  
• Experience marketing to SMB

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  Familiarity with tools such as HubSpot, Salesforce, Chameleon, Pendo, or Canny

  
  
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  A passion for animals or a background in the pet-care industry

  
  

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  You'll have ownership from day one in a highly visible, strategic role

  
  
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  You'll be helping shape how our product is positioned and adopted across a growing customer base

  
  
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  You'll collaborate with a cross-functional, supportive team that values clarity, creativity, and customer impact

  
  
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  You'll earn a $10,000 annual commission tied to product adoption goals

  
  
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  You'll work in our new Austin office on South Congress, opening this October, with a flexible hybrid schedule (2 to 3 days in office per week)

  
  

Studies have shown that women and other marginalized groups are less likely to apply for roles unless they meet every qualification. If you're excited about this role, we encourage you to apply even if your background doesn't align perfectly with every requirement. You may be the right candidate for this or another role.

Togetherwork offers a comprehensive employee benefits package, including:

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  Medical, dental, and vision insurance options

  
  
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  100% employer-paid short and long-term disability

  
  
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  Basic life insurance

  
  
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  401(k) with 100% company match up to 4%

  
  
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  Flexible paid vacation and personal time

  
  
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  10 sick days and 10 company-paid holidays annually

  
  
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  6 weeks paid parental leave

  
  
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  Pet insurance

  
  
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  Medical travel benefits

  
  
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  Infertility support benefits

  
  
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  Teladoc access

  
  
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  Employee Assistance Program

  
  
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  Wellness benefits and engagement platform

  
  

Togetherwork is an Equal Employment Opportunity Employer. We are committed to building a team where diverse backgrounds, experiences, and viewpoints are valued. We do not make hiring or employment decisions based on race, color, religion, gender, gender identity, sexual orientation, disability, veteran status, age, national origin, or any other protected category.

The base salary range represents the low and high end of the Togetherwork salary band for this position. Actual salaries will vary and may be above or below the listed range based on factors including location, experience, and performance. Other components of total compensation may include discretionary bonuses, long-term incentives, flexible PTO, and more.

Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.

Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.

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