Retention Marketing Marketing

Aquent is partnering with a globally recognized leader in the consumer retail sector, a brand synonymous with innovation and exceptional client experiences. This company is dedicated to creating personalized journeys that resonate deeply with its extensive client base, continually pushing the boundaries of digital engagement and loyalty. Joining this dynamic team means contributing to a brand that truly values its clients and is at the forefront of digital marketing excellence.

Are you a master of crafting personalized digital journeys? Do you thrive on optimizing client engagement and driving measurable results? We are seeking a highly skilled and passionate marketing professional to join our client as a key player in their retention marketing efforts. In this pivotal role, you will be instrumental in shaping how clients interact with the brand, directly impacting sales growth and fostering long-term loyalty through sophisticated, automated campaigns. Your expertise will ensure a seamless and engaging experience across multiple digital touchpoints, directly contributing to the success of a beloved consumer brand.

**What You'll Do:**

* Design and refine event-driven automated campaigns, supporting both online and in-store client engagement.

* Manage the complete lifecycle of campaign development, collaborating with various internal teams including CRM, content, product, analytics, development, and external partners to execute client-centric automated strategies across the entire customer journey.

* Maintain a comprehensive overview of the client messaging journey across email and mobile communication channels.

* Ensure flawless operational execution by meticulously proofing, testing, and quality assuring all campaign elements, verifying linking strategies and content accuracy across desktop and mobile platforms.

* Proactively identify and troubleshoot issues, working with appropriate partners for swift resolution.

* Identify areas for process improvement and propose innovative solutions to enhance efficiency and optimize workflows.

* Champion the best possible client experience, always approaching tasks with a client-centric mindset.

* Monitor and report on the performance of automated programs, highlighting key achievements and providing data-driven recommendations for future enhancements.

**Must-Have Qualifications:**

* 4+ years of experience managing complex automated email and/or mobile campaigns within leading marketing automation platforms.

* 2+ years of experience collaborating cross-functionally with product and engineering teams on building, launching, and troubleshooting campaigns.

* Bachelor's Degree.

* Strong analytical skills with a proven ability to use data to inform strategic recommendations.

* Exceptional interpersonal communication skills and the ability to collaborate effectively across diverse teams.

* Superior organizational skills, capable of juggling and prioritizing multiple projects simultaneously in a fast-paced, high-volume, and deadline-driven environment.

* A flexible and nimble attitude, calmly problem-solving in an environment with frequent changes and potential roadblocks.

* High sense of urgency, demonstrating a self-starter mentality with a strong degree of motivation.

* Superb attention to detail, executing projects with a high level of accuracy and a keen eye for detecting inconsistencies.

**Nice-to-Have Qualifications:**

* Experience with data visualization tools.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.