Description
The Graphic Designer supports North American Retail and Foodservice brand marketing initiatives through the creation of compelling packaging, shopper marketing, and digital marketing designs. This role focuses on delivering visually engaging, regulatory-compliant, and brand-aligned creative solutions that meet the evolving needs of the organization, customers, and consumers across packaging, retail activation, and digital platforms. Accountabilities and responsibilities
- Packaging Production
- Design mechanical artwork for new items product line extensions, brand conversions, and packaging updates.
- Ensure all packaging designs meets regulatory, brand, and production standards while aligning with business goals.
- Prepare final packaging files for prepress and printer release
- Review digital proofs for accuracy and manage uploads and approvals in workflow systems.
- Troubleshoot and resolve packaging design or production issues by coordinating with internal and external teams.
- Responsible for the artwork review process through our workflow portal approval system, ensuring deadlines and deliverables are met.
- Coordinate with marketing, agency partners, and print vendors to ensure seamless prepress execution.
- Develop and maintain brand style guides.
- Create additional marketing collateral (e.g., POS displays, trade show graphics, digital assets) as required.
- Shopper Marketing & Digital Marketing
- Design and execute creative for shopper marketing campaigns, including in-store displays, point-of-sale (POS), and promotional materials.
Develop digital marketing assets such as web banners, email graphics, and social media visuals that align with brand strategy. Collaborate with brand, shopper, and digital marketing teams to ensure consistency across all consumer touchpoints. Adapt packaging and brand creative into shopper and digital executions to maximize consumer engagement and conversion. Support campaign launches with toolkits, guidelines, and digital-ready assets for cross-channel use.
- Project Management/Communication
- Responsible for delivering creative packaging from initial briefing through execution and production.
- Collaborate with key stakeholders across the organization to understand business objectives and support the development and execution marketing activities that deliver strong results.
- Must be able to lead and oversee packaging projects and timelines
- Evaluate and improve internal workflows to drive efficiency in creative production.
- Maintain oversight of digital proofing systems; collect stakeholder feedback and approvals.
- Proofread and quality-check final files before release.
- Coordinate with packaging agency partners to help manage workflow.
Qualifications
- 5 to 7 years of experience in digital and packaging design, preferably in the food or consumer goods sector.
- Bachelor's degree in graphic or commercial art or a related field.
- Expert proficiency with Adobe Creative Site (Illustrator, Photoshop, InDesign).
- Strong visual and conceptual abilities with a strong understanding of brand identity.
- A keen eye for detail, ensuring pixel-perfect precision in final mechanicals and print-ready assets.
- Ability to problem-solve technical challenges, maintaining efficiency while upholding creative integrity.
- Experience working in high-volume production environments, managing multiple fast-paced projects under tight deadlines.
- Strong understanding of all print processes (offset, flexography, litho, rotogravure).
- Excellent communication and interpersonal skills to collaborate across departments.
What's in it for you? Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await. Competitive Salary Heath, dental & vision coverage Pay for performance incentives Employee & Family assistance programs Wellness Programs Retirement Planning Supplemental Parental Leaves Disability Support Volunteer hours Learning and mentorship opportunities Safety focused work environment To learn more please visit our career/LinkedIn/Indeed page Current employees please note: this position is referral bonus eligible! See our policy for more details. #HLSJ
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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