Influencer Marketing Manager

ABOUT THE POSITION

We're looking for a dynamic and strategic Influencer Marketing Manager to lead our influencer program and serve as the day-to-day liaison between our brand marketing team and our agency partner.

This role is pivotal in shaping and executing influencer strategies that align with seasonal campaigns, brand initiatives, and cross-functional goals. You'll work closely with our social media team to ensure cohesive messaging across channels and contribute to the development of our overall brand strategy.

HOWYOU'LLMAKE A DIFFERENCE

• Lead and evolve our influencer marketing program, driving engagement and brand awareness through strategic partnerships with creators across social platforms.
• Serve as the day-to-day point of contact for our agency partner ensuring seamless collaboration and execution of influencer campaigns.
• Collaborate cross-functionally with ecommerce, paid social, wholesale, and email teams to amplify influencer content across multiple channels.
• Develop and oversee a robust gifting and seeding program, identifying creative ways to connect with influencers and drive authentic brand advocacy.
• Contribute to strategic planning, offering insights and recommendations to optimize influencer efforts and align with broader marketing goals.
• Monitor and report on key performance indicators, including engagement rates and campaign effectiveness, to inform future initiatives.
• Champion influencer work across the organization, providing regular updates and advocating for the impact of influencer marketing.

YOU ARE

• A strategic thinker with a passion for influencer marketing and social media.
• An outdoorsy individual or someone with a strong connection to niche lifestyle categories that align with our brand.
• A natural collaborator, comfortable working cross-functionally and supporting various teams.
• A strong communicator who can socialize work across departments and advocate for influencer initiatives.
• A proactive problem solver, always looking for better ways of working and driving strategic shifts.

YOUHAVE

• Bachelor's degree or equivalent and or experience specializing in marketing, public relations, journalism, communications or related field.
• 4 years of social media experience and 6 years marketing experience.
• Demonstrated experience leading influencer marketing programs from the brand or corporate side, ideally within the apparel or lifestyle industry.
• A strong track record of managing agency relationships.
• Experience leading influencer campaigns for a global brand, including contracting, content review, vetting, gifting, and seeding.
• Expertise with social media platforms such as YouTube, TikTok and Instagram, and social media management tools like Sprout Social.
• Knowledge of budget management, including POs, invoicing, and contracting (preferred).
• A deep understanding of social media industry trends, with a habit of consuming and engaging with influencer content regularly.
• Experience managing brand channels, content creation, and upholding brand tone and voice.

#LI-DR1
#Hybrid

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.