Product Marketing & Go to Market Analyst II - (Hybrid)

Job Description

Are you ready to write your next chapter?

Make your mark at one of the biggest names in payments. We're looking for a Product Marketing & Go to Market Analyst II. Every day, our teams innovate across the world of finance. We collaborate to work smarter, while making a difference. We believe in diversity and inclusivity, giving a voice to everyone on the team. And we celebrate our success together. If you want to make an impact in fintech, we'd like to know: Are you Worldpay?

Assists in the development and execution of the go-to-market (GTM) strategy for a product, bridging the gap between product development, marketing, and sales. Key responsibilities include conducting market research to understand customer needs, crafting compelling messaging that highlights product features and benefits, and monitoring product performance to drive adoption and revenue.

This position is hybrid out of one of our US Hubs: Cincinnati, Atlanta, Denver

What you'll own as a Financial Analyst II

• Customer Understanding:Understand our buyers, who they are, how they buy and their key buying criteria.
• Market Understanding:Conduct market research and competitor analysis to identify market needs and pain points; Be an expert on our competition and how they are positioned.
• Messaging & Positioning:Translate product features into compelling customer-facing messaging and position the product in the market that resonate with our target buyer personas.
• Go-to-Market (GTM) Strategy:Guide and inform the GTM strategy - which channels, what type of merchant, which partners and when; partner with key stakeholders like L&D, LOB marketing, Central Marketing, Client Communications and more to develop integrated plans that support product launches and ongoing growth.
• Product Launches:Support product launch initiatives, ensuring the product is ready and marketed effectively to reach potential customers.
• Sales Enablement:Partner to develop sales tools and collateral; act as an advisor to on all training materials, to empower the sales team to effectively sell the product.
• Campaigns & Content:Partner closely with LOB Marketing and Central Marketing teams to develop and execute marketing campaigns; create product content (videos, blogs, presentations), and manage promotional events.
• Cross-functional Collaboration:Work closely with Product, Sales, Engineering, and other stakeholders to align strategies and achieve product goals.
• Performance Measurement:Monitor key performance metrics and analyze data to evaluate the success of marketing strategies and identify areas for improvement.
• Learn about and support our sales channels; lean into conversations about how we solve problems we solve for our buyers and users; assist in the develop of internal tools and external collateral and teach them how and when to use it.
• Understand and document our buyer's process, including where they get information, and thewho,what,whenandwhybehind the decisions they make. Then drive changes to our sales, operations, servicing, and marketing processes based on what you learn.
• Rely on data to make recommendations. Collaborate with a team to measure product performance, campaign success, and customer feedback, making adjustments as needed based on analysis. Being comfortable with data is critical.

What you'll bring

• 2-4 years of product marketing experience with at least 1 years of experience in a market-facing role (e.g. delivering presentations to internal sales teams, customers and or prospects)
• A creative that loves to balance the technical aspects of the job with the design and layout, to best capture people's attention and drive understanding
• Exceptional ROI-tracking skills, able to prove what is - or isn't-working
• Must be a comfortable speaking in front of large groups, and a solid writer
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties
• Can see the bigger picture, but balance long-term strategies with immediate market dynamics, business objectives, and changing timelines
• Has an eye for detail; comfortable thoroughly learning their product and documenting all nuances
• Experience working across multiple teams with the ability to influence others without direct authority
• Bachelor's degree in business or marketing

About the team

To learn more about our winning teams, check out our world-class teams that own it every day.

What makes a Worldpayer

What makes a Worldpayer? It's simple: Think, Act, Win. We stay curious, always asking the right questions and finding creative solutions to simplify the complex. We're dynamic, every Worldpayer is empowered to make the right decisions for their customers. And we're determined, always staying open and winning and failing as one.

Does this sound like you? Then you sound like a Worldpayer. Apply now to write the next chapter in your career.

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#IND2025

Privacy Statement

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EEOC Statement

Worldpay is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here.

If you are made a conditional offer of employment and will be working in the United States, you will be required to undergo a drug test. In developing this job description care was taken to include all competencies and requirements needed to successfully perform the position. Reasonable accommodations will be provided for individuals with qualified disabilities both during the hiring process, as well as to allow the individual to perform the essential functions of the job, if hired.

Sourcing Model

Recruitment at Worldpay works primarily on a direct sourcing model; a relatively small portion of our hiring is through recruitment agencies. Worldpay does not accept resumes from recruitment agencies which are not on the preferred supplier list and is not responsible for any related fees for resumes submitted to job postings, our employees, or any other part of our company.