Marketing and Campaign Analytics, Principal

Your Role
The AI and Analytics team oversees the artificial intelligence platform and analytical functions. In this role, you will be providing critical analytics support to our healthcare insurance clients (BlueShield of California and other health plans). This role is responsible for driving data-informed strategies and delivering actionable insights to optimize marketing campaigns and improve business outcomes. The ideal candidate is a strategic thinker with a strong analytical mindset and a passion for using data to solve complex Marketing business problems. They would be leading projects end-to-end, independently presenting insights to senior leadership, and mentoring junior analysts.

Your Knowledge and Experience

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, Business Analytics, or related quantitative field
• Master's degree in Data Science, Statistics or Business Analytics (preferred)
• Requires 10+ years of experience in a marketing analytics role
• Proven experience in providing analytics support to clients or internal stakeholders in a consultative capacity.
• Experience with meeting with senior stakeholders within or external to the company
• Demonstrated ability to communicate complex ideas clearly, with strong presentation skills and a proven track record of delivering impactful insight to diverse stakeholders.
• Strong proficiency in SQL for data extraction, manipulation, and analysis.
• Expertise in Python for statistical analysis, predictive modeling, and data automation.
• Advanced skills in Tableau for creating interactive dashboards and data visualizations.
• Demonstrable experience in building and deploying marketing mix models, acquisition and retention models and brand effectiveness models for marketing teams.
• Solid understanding of web analytics and customer journey analytics.
• Proven experience with experimentation methodologies (A/B, MAB, MVT)
• Requires five years of experience in Health Care (managed care, academic, or gov't payer)
• Experience with Generative AI (GenAI) and Large Language Models (LLMs) in a marketing or analytics context (preferred)
• Hands-on experience with the Databricks platform for large-scale data processing and analytics (preferred)
• Experience with CRM platforms (e.g., Salesforce) (preferred)
• Cloud Platforms: AWS, Azure, or Google Cloud experience (preferred)
• Certifications in analytics tools like Adobe Analytics and Databricks (preferred)

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