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Sr. Manager Market Relations (Central & South, FL)

Florida Blue
$89,800 - $146,000
life insurance, paid time off
United States, Florida, Fort Lauderdale
3230 West Commercial Boulevard (Show on map)
Oct 17, 2025

The primary purpose of this position is to lead and direct the statewide account service staff in support of the organization goals and expectations within the channel sales and renewal processes. This position will provide direction for and management of account service activities, in alignment with corporate policy and expectations, within the sales organization. This role is accountable for Mid-Market and Large Groups Account Management direction and operational activities. The key to this role includes: ensuring the ongoing success of agency engagement model and maintaining strong relationships with key internal and external business partners.

Important To Know

  • This role's territory covers Orlando, FL to Ft. Lauderdale, FL requiring residency in one of these cities or surrounding cities/areas

  • Travel is required for this role for training, meetings, events and client/agency site visits

  • Must hold an active 2-15 Health and Life Annuities license

  • Must have a valid state drivers license

What Will You Be Doing

  • Provide market relations team with the support and guidance necessary to assist in meeting sales and retention goals

  • Lead and manage processes relative to promoting customer retention

  • Primarily lead development of account management and service plans for assigned accounts and agencies.

  • Facilitate and coordinate multiple projects and tasks with external business partners and internal organizational partners.

  • Effectively manage employees while maintaining a high level of employee motivation.

  • Support achievement of market goals by contributing to the planning for resources necessary.

  • Identify trends to eliminate barriers/pain points to improve the customer experience through relationship building, facilitating, coordinating, and interfacing with internal and external business partners.

  • Measure customer service performance against goals - take corrective action as necessary:

  • Identify, monitor, coordinate, manage, and maintain an operation conducive to optimum productivity through the development of department standards, policies, procedures, work flows, quality audits, turnaround time, etc.

  • Monitor and evaluate the activities of staff to identify process improvement opportunities.

  • Facilitate and support change management according to operational goals.

  • Monitor and evaluate the effective use of budgeted resources

  • Recruit, select, hire, educate, train, and develop people (internal and external) and provide them with the necessary tools to effectively contribute to sales and retention goals.

  • Continuously reviewing the overall market relations team structure to implement new strategy when necessary including changes in roles & responsibilities with in sales and account management function

What We Require

  • 5+ years related work experience with Preferred Sales/Service in a Health Care or Managed Care Industry

  • 3+ years direct supervisory/management experience

  • Related Bachelor's degree or additional related equivalent work experience Business Administration, Management or Health Care Management Desirable

  • Active Health and Life (2-15 License) within the State of Florida Upon Hire

  • Florida Drivers License and reliable transportation Upon Hire

  • Broad knowledge of Federal Regulations as related to HMO, PPO, traditional and Medicare programs; this includes HIPAA, COBRA, ERISA, etc.

  • Broad knowledge of State Regulations regarding group, conversion and retiree benefits.

  • Broad knowledge of group and individual (employee option choices) life insurance.

  • Understanding of group underwriting, and CQI/TQM principles.

  • Knowledge of BCBSF products, services and managed care capabilities.

  • Strong Presentation skills, relationship building skills, and conflict resolution skills

  • Motivation and communication skills, analytical skills, negotiation skills, and organizational leadership skills

  • Intermediate level of computer and office technology (PC) skills - Microsoft Word Products, preferred

What We Prefer

  • Preferred knowledge of BCBSF Organizational structure. Preferred knowledge of workings within the GBU and its relationship to products that are being sold in all Markets.

  • Preferred knowledge of other GBU benefits and product alignment. Preferred knowledge of managed care & other products. (i.e. long term care, LTD, STD, traditional and prepaid dental,)

  • Preferred knowledge of local market from a provider standpoint. Preferred knowledge of local market from competitor standpoint. Preferred knowledge of market from community and customer standpoint. Prefer Bilingual (Spanish)

General Physical Demands

  • Exerting up to 10 pounds of force occasionally to move objects.

  • Jobs are sedentary if traversing activities are required only occasionally.

  • Must be able to travel to multiple locations for work (i.e. travel to attend meetings, events, conferences).

  • Occasionally May be exposed to outdoor weather conditions of cold, heat, wet, and humidity.

  • May be exposed to warehouse conditions of loud noises, vibration, fumes, dust, odors, and mists.

  • May be required to ascend and descend ladders, stairs, or other equipment.

What We Offer

As a Florida Blue employee, you will thrive in our Be Well, Work Well, GuideWell culture where being well as an individual, and working well as a team, are both important in serving our members and communities.

To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to:

  • Medical, dental, vision, life and global travel health insurance
  • Income protection benefits: life insurance, short- and long-term disability programs
  • Leave programs to support personal circumstances
  • Retirement Savings Plan including employer match
  • Paid time off, volunteer time off, 10 holidays and 2 well-being days
  • Additional voluntary benefits available; and a comprehensive wellness program

Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ.

To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases.

Annualized Targeted Offer Hiring Range: $89,800 - $112,300

Annualized Salary Range: $89,800 - $146,000

Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.

We are an Equal Employment Opportunity employer committed to cultivating a work experience where everyone feels like they belong and can perform at their best in pursuit of our mission. All qualified applicants will receive consideration for employment.

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