Remote New

Director, Product Marketing

Zelis Healthcare, LLC
paid time off, 401(k)
United States, Missouri
Jan 17, 2026
At Zelis, we Get Stuff Done. So, let's get to it! A Little About Us Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts - driving real, measurable results for clients. A Little About You You bring a unique blend of personality and professional expertise to your work, inspiring others with your passion and dedication. Your career is a testament to your diverse experiences, community involvement, and the valuable lessons you've learned along the way. You are more than just your resume; you are a reflection of your achievements, the knowledge you've gained, and the personal interests that shape who you are. Position Overview Zelis is seeking a dynamic Director of Product Marketing to lead the strategy and execution for provider payments solutions within the Payments Optimization business unit. This role is responsible for defining and executing the product marketing strategy that drives provider growth, retention, and long-term value. The Director of Product Marketing operates as a senior individual contributor with direct influence on revenue, translating deep market, competitive, and buyer insights into differentiated positioning, messaging, and go-to-market execution. Working in close partnership with product, sales, and enterprise stakeholders, this role leads product commercialization and strategic initiatives that shape the future of provider payments. Key Responsibilities Strategic Leadership: Develop and execute annual marketing plans that align with business objectives and market opportunities. Product Launch Leadership: Orchestrate the end-to-end planning and execution of new product and feature launches for provider audiences. This includes developing launch strategies, coordinating cross-functional teams, managing timelines, and ensuring flawless execution to maximize market impact and adoption. Product Commercialization: Partner with product and commercial leaders to build and evolve go-to-market strategies, value propositions, and sales enablement assets that drive growth and retention. Positioning and Messaging: Own the positioning and messaging for the provider product portfolio, ensuring it reflects market and buyer insights as well as competitive context. Champion the messaging internally and externally. Market Intelligence & Data Analysis: Lead research initiatives that surface meaningful market, buyer, and competitive insights and inform strategy, product development, and targeted marketing initiatives. Demonstrate comfort with data, dissecting complex datasets, segmenting audiences, and translating findings into actionable insights. Content Development: Collaborate with demand generation, digital, and field marketing teams to ensure messaging is consistently and effectively delivered across all channels and campaigns. Provide strategic guidance and hands-on support to translate positioning into high-impact thought leadership, case studies, solution briefs, web content, presentations, data sheets, whitepapers, and sales playbooks that drive engagement and conversion. Cross-Functional Collaboration and Influence: Build formal networks and partnerships across the enterprise, influencing senior leaders and external stakeholders to drive alignment and results. Performance Management: Define, develop and track product-level KPIs, manage annual product marketing budgets, and present marketing impact and results at monthly business unit performance sessions. Innovation & Execution: Lead the creation and management of complex plans, product launch calendars, and marketing campaigns that address key business challenges and deliver measurable results. Qualifications 12+ years of progressive B2B marketing experience, with a strong track record in product marketing. Deep understanding of payer, provider, and payments landscape is a plus; channel experience with Payers and Providers strongly preferred. Proven ability to define and execute product positioning, commercialization, and sales enablement strategies. Demonstrated success in developing and managing complex marketing plans with direct impact on business results. Exceptional written and verbal communication skills; adept at influencing and presenting to senior leaders and external partners. Bachelor's degree required; MBA or Master's preferred. Ability to travel up to 20%. *Please note at this time we are unable to proceed with candidates who require visa sponsorship now or in the future.* Location and Workplace Flexibility We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture, and all our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies. Base Salary Range $139,000.00 - $176,700.00 At Zelis we are committed to providing fair and equitable compensation packages. The base salary range allows us to make an offer that considers multiple individualized factors, including experience, education, qualifications, as well as job-related and industry-related knowledge and skills, etc. Base pay is just one part of our Total Rewards package, which may also include discretionary bonus plans, commissions, or other incentives depending on the role. Zelis' full-time associates are eligible for a highly competitive benefits package as well, which demonstrates our commitment to our employees' health, well-being, and financial protection. The US-based benefits include a 401k plan with employer match, flexible paid time off, holidays, parental leaves, life and disability insurance, and health benefits including medical, dental, vision, and prescription drug coverage. Equal Employment Opportunity Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We welcome applicants from all backgrounds and encourage you to apply even if you don't meet 100% of the qualifications for the role. We believe in the value of diverse perspectives and experiences and are committed to building an inclusive workplace for all. Accessibility Support We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email TalentAcquisition@zelis.com. Disclaimer The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities, duties, and skills from time to time.