Director, Digital Marketing

Brand:

Bagel Brands is the parent company for your favorite breakfast brands, Einstein Bros. Bagels, Bruegger's Bagels, Noah's NY Bagels, and Manhattan Bagel. We believe in the bagel and how it has the unique ability to bring people together. Our team has a standard set of values and behaviors that allow us to spread a little more joy and happiness in the world. They let us laugh, smile, and enjoy each other's company a little more. These are the behaviors that guide how we work, how we treat each other, and how we treat our guests. We believe that there is no better way to make someone's day than with a warm, fresh-baked bagel and a heart-felt good morning.

Job Posting Description

The Director of Digital Marketing will own the strategy and execution of all digital guest engagement channels for Bagel Brands. This role is accountable for growing lifetime value, driving incremental transactions, and enhancing the digital customer journey across loyalty, CRM, web/app, and paid media. The Director will work cross-functionally with IT, Analytics, and Operations to deliver seamless digital experiences, while managing agency and vendor relationships to ensure innovation, efficiency, and measurable results. This role will be instrumental in guiding digital system transformations, ensuring smooth adoption internally and a seamless experience for guests.

Please Note: The range provided below encompasses a wide range of Bagel Brands roles. The specific salary range for this role is

• Department: Marketing
• Base Salary Range: $180,000-$210,000 annually
• Bonus: 20% annual incentive target
• Long term Incentive (LTI): $30,000
• Compensation is based on experience, qualifications, and internal equity.

This position is located in Denver, CO. Address: 1720 S. Bellaire Street, Skybox suite, Denver, CO 80222

Responsibilities Include, but are not limited to:

• Lead the strategy, execution, and multi-year roadmap for loyalty and CRM, driving acquisition, retention, and lifetime value while delivering a cohesive guest experience across digital, in-restaurant, and community touchpoints
• Develop and oversee the paid media strategy (including digital display, social, SEM, and programmatic), ensuring efficient spend, strong ROI, and alignment with brand and commercial goals
• Partner with IT and Analytics as the business lead for digital platforms (web and app), shaping the product roadmap, contributing to vendor evaluations and system transitions, optimizing user experience and conversion, and leveraging data to measure success and inform enhancements
• Oversee the gift card program to drive incremental transactions and customer acquisition
• Establish best practices for funnel analysis, reporting, and campaign measurement to track performance against traffic, sales, and engagement targets
• Stay ahead of industry trends, identifying opportunities to innovate in loyalty, CRM, and digital engagement to differentiate the brand
• Lead, coach, and develop the digital marketing team, fostering a culture of accountability, collaboration, and data fluency
• Manage agency and vendor relationships across loyalty, CRM, web/app, and paid media to deliver best-in-class execution and results

Required Knowledge, Skills & Abilities:

• 8+ years of digital marketing experience, ideally in QSR, fast casual, retail, or consumer-facing industries
• Proven success managing loyalty programs, CRM strategies, and paid media campaigns that drive measurable sales and engagement
• Strong product management skills with experience owning web/app platforms and digital analytics tools
• Skilled in budget management, vendor/agency oversight, and cross-functional collaboration with IT, Analytics, and Operations
• Demonstrated ability to link digital strategy to commercial outcomes, including transactions, retention, and lifetime value
• Experience leading and developing high-performing teams in a fast-paced environment

Required:

• Bachelor's degree required; MBA preferred
• MS Office product proficiency (including Excel/Power BI, PowerPoint, Outlook, Teams & SharePoint)
• Adobe Acrobat

Physical Demands:

The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodation.

The duties of this position may change from time to time. The Company reserves the right to add or delete duties and responsibilities at the discretion of the Company or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.

Bagel Brands is committed to providing equal employment opportunity, and fair treatment in employment without regard to race, ethnicity, color, religion, gender/gender identity or expression, sexual orientation, age, national origin or ancestry, physical or mental disability, military status or any other basis in protected by applicable federal, state and local law. Bagel Brands makes employment decisions based solely on qualifications for the position.

Compensation Range:

*Starting pay is subject to Local and State Minimum Wage regulations.

**Ranges reflect what employer reasonably and in good faith expects to pay for such position.

The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.

The duties of this position may change from time to time. Bagel Brands reserves the right to add or delete duties and responsibilities at the discretion of the company or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.

Bagel Brands is committed to providing equal employment opportunity, and fair treatment in employment without regard to race, ethnicity, color, religion, gender/gender identity or expression, sexual orientation, age, national origin or ancestry, physical or mental disability, military status or any other basis in protected by applicable federal, state and local law. Bagel Brands makes employment decisions based solely on qualifications for the position.