Assistant Director, Annual Giving Marketing

Lubbock

43101BR

Texas Tech Office of Advancement

Position Description

Performs varied and complex administrative duties in the management and coordination of a large specialized project and/or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

About the Department and/or College

The Texas Tech University Office of Advancement works with a broad array of university supporters to identify and match opportunities at the university with the interests of donors, ultimately facilitating impact in higher education that leads to endless possibilities. Our professional fundraising team members are responsible for building meaningful relationships with donors through consistent interaction and meaningful visits that move them through the donor cultivation cycle. Texas Tech University recently announced the public phase of its first comprehensive campaign, On & On. The campaign is focused on philanthropic impact in four areas: Transform Lives, Fuel Academic Excellence, Elevate Campus & Community, and Build Champions. The campaign has a goal of raising $1.2B in philanthropic support before August 31, 2028.

The Annual Giving team supports Texas Tech University's mission by encouraging ongoing philanthropic support from alumni, students, parents, faculty, staff, and friends. As part of the Office of Advancement, the team leads annual fundraising campaigns and digital giving initiatives such as the university's annual Day of Giving, designed to increase participation and foster long-term donor relationships through gifts of all sizes. Annual Giving plays a vital role in building a strong foundation of support that enhances student success, academic excellence, and university priorities.

Major/Essential Functions

• Design and produce creative assets for annual giving, including but not limited to social graphics, email layouts, web content, advertisements and publications to support 10+ fundraising appeals per year.
• Develop written content to support fundraising appeals, ensuring consistent messaging for audiences of more than 200,000 alumni and donors.
• Collaborate with Director of Annual Giving to execute creative strategy for fundraising appeals and alignment with the ON&ON Campaign goals and brand
• Create and maintain annual giving templates, toolkits, and guides for 16+ colleges, schools, and units across campus to ensure consistency in appeal.
• Produce social media and digital ad content in coordination with fundraising appeals
• Adapt design and messaging strategies based on appeal performance and engagement metrics to improve donor response rates and overall effectiveness.
• Serve as a liaison with university and advancement communications teams to ensure consistent branding and messaging across fundraising efforts.
• Stay informed on best practices and trends in annual giving, content marketing, and digital fundraising to enhance appeal strategies.

Knowledge, Skills, and Abilities

• Basic HTML & CMS Knowledge

Required Qualifications

Bachelor's degree in the area of specialization or closely related field. Three years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.

Preferred Qualifications

• Experience in fundraising, marketing, or communications, preferably in higher education or nonprofit organizations.
• Graphic Design Experience - Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) or Canva for designing marketing assets

Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Does this position work in a research laboratory?

No

Required Attachments

Cover Letter, Professional/Personal References, Resume / CV

Job Type

Full Time

Pay Basis

Monthly

Job Family

Communications & Marketing

Job Sub Family

Communications & Marketing Generalist

Annualized Pay Range

$53,900 - $70,100 - $86,200

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan.

Travel Required

Up to 25%

Shift

Day

Grant Funded?

No

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.