Manager, Owned Content

Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team.

Job Title: Manager, Owned Content.
Location(s): Stamford, CT.

Position Overview:

• The Manager, Owned Content is responsible for leading the strategy, development, and execution of owned content across major e-commerce marketplaces and .com properties for the NAR region.
• This role drives content excellence across the digital shelf, brand stores, and corporate websites to enhance customer experience, improve conversion, and align with category and business objectives.
• The position collaborates closely with integrated agencies, marketplace partners, creative teams, and cross-functional global stakeholders.

• Lead and own the creation and implementation of the NAR 360 Organic Strategic Plan for marketplace channels.
• Manage relationships with internal teams, agencies, marketplace ad partners, sales teams, and external stakeholders.
• Serve as the Subject Matter Expert for performance marketing insights and reporting across marketplace and retail teams.

• Oversee end-to-end content strategy and execution across all marketplace properties (US & CA).
• Manage marketplace brand stores, including ASIN/product refreshes, merchandising updates, layout improvements, and new page launches.
• Recommend new content that supports brand advocacy, product education, and customer engagement based on trends and competitive insights.
• Drive e-commerce content strategy across categories in collaboration with Brand and Creative teams.

• Lead the agency in developing and executing a comprehensive Digital Shelf Plan:
  • SEO-optimized product titles and descriptions.
  • Above-the-Fold (ATF) and Below-the-Fold (BTF) assets, including premium and enriched content.
  • Brand Store optimization and expansion.

• Partner with the agency and creative teams to conduct A/B testing on assets to maximize conversion rates and improve shopper engagement.

• Own the NAR website architecture, strategy, and execution-including page creation, consumer flow, and overall usability.
• Coordinate deployment of owned content across markets, including translation, localization, and compliance with global standards.

• Act as the Key Point of Contact with global and cross-functional teams for all website architecture needs.
• Partner with Experience, Content, and Business Units to define Next Gen page deployments, including templates, layout, content, and localization.

• Identify and prioritize opportunities for site optimization to improve digital customer experience.
• Execute improvements in collaboration with global and regional teams, ensuring alignment with digital strategies.

• Own and manage SEO strategy across all categories in scope.
• Lead roadmap development, keyword research, behavioral insights analysis, and competitive assessments.
• Conduct reporting and technical site audits to ensure compliance and performance.
• Deliver on-page optimization recommendations to improve visibility, ranking, and traffic quality.

• Marketplace e-commerce management.
• Digital marketing expertise.
• E-commerce platform operations.
• Customer experience design.
• A/B testing and experimentation.
• Feedback and review management.
• Data analysis and interpretation.
• Business acumen.
• Process optimization.
• Project management.
• Regulatory compliance.
• Market and competitive research.
• Stakeholder management.
• Digital merchandising.
• Understanding of customer behavior.

• Bachelor's or master's degree in marketing, Digital Marketing, Business Administration, E-Commerce Management, or related fields.

• Bachelor's Degree: Minimum 2 years of relevant experience (digital marketing, e-commerce, agency environment, data analysis, or similar).
• Master's Degree: No prior experience required.

Ampcus is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veterans or individuals with disabilities.