Senior Manager, Retail Marketing FP&A - 10004-Charlotte- NC - Hawkins (Charlotte, NC)

Since its founding in 1937, Krispy Kreme's focus has remained the same - making fresh doughnuts using our founder's original recipe. The brand's iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.

Krispy Kreme's Senior Manager, Retail Marketing FP&A, is a strategic business partner responsible for translating business objectives into actionable financial plans to help deliver profitable growth across the company's retail channels. This role blends financial leadership, analytical acumen and marketing strategy to optimize revenue performance, manage financial planning, and improve marketing ROI. The Senior Manager will serve as a key collaborator for our Marketing team, providing data-driven support, strategic recommendations, and financial guidance to achieve organizational goals.

A TASTE OF WHAT YOU WILL BE DOING:

Financial Management & Analysis

• Lead financial planning & analysis for marketing function, including forecasting, budgeting and performance tracking.
• Develop and maintain financial models to support pricing, promotions, and other marketing investment decisions.
• Identify and support growth opportunities through data-driven insights, as well as business case development.

Predictive Modelling, Data Integration & Reporting

• Leverage predictive modelling capabilities to improve accuracy of daily, period and annual sales forecasting.
• Support demand planning with holiday spikes, limited-time offerings (LTOs), promotions and new product forecasts.
• Drive automation of routine performance reporting to deliver actionable insights for real-time decision making.
• Lead effort to unify disparate operational data sets into a consolidated working data hub for elevated value add.

Marketing Partnership

• Partner with marketing team to measure financial impact of promotions, brand activations and digital strategies.
• Consult on evolving go-to market strategies, including pricing, digital and delivery, seasonal menus, LTOs, etc.
• Foster cross-functional collaboration between Finance, Marketing, Demand Planning and Innovation teams.

YOUR RECIPE FOR SUCCESS:

• Bachelor's degree in Finance, Accounting, Business Administration, or related field.
• 7+ years of experience in finance function, with at least 2 years in a leadership position.
• Proven experience in retail, consumer goods, or omni-channel environments strongly preferred.
• Strong background in marketing and sales finance, including budgeting, forecasting, and ROI analysis.
• Excellent communication and storytelling skills with the ability to simplify complex analytics.
• Strong business acumen with a collaborative, hands-on leadership style.
• Ability to thrive in a dynamic and fast-paced work environment.
• Operates in the gray with confidence, adjusting approaches as needed to meet evolving business needs.
• Proficient in ERP systems and financial planning software (e.g., SAP, Oracle, OneStream).
• Proficiency with advanced modeling, forecasting, and BI tools (Power BI, Tableau, SQL, Python/R preferred).

*The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process.

BENEFITS:

Comprehensive benefits (medical, vision, and dental insurance)

Employee discount program

401K plan

Generous PTO Plan

Company events

Education Reimbursement

Adoption Assistance

Life Insurance

FSA/HSA Plans

Pet Insurance

Learn more at www.kkbenefits.com

WHY KRISPY KREME?

At Krispy Kreme, we focus on:

Loving People:

o Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities. Check out our leadership mix here.

o Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.

Loving Communities:

o At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.

o In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services.

o In 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.

Loving Planet:

o We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.

o We are working on reducing food waste through donation efforts, animal feed, and composting programs.

Krispy Kreme is an Equal Opportunity Employer:

At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.