Paid Media Manager

*Must be onsite 3 days/week onsite*

Paid Search Manager (Google Ecosystem)

We are a premier global leader in high-touch, immersive consumer services, dedicated to providing life-changing experiences for a sophisticated domestic audience. Our digital marketing team is the engine behind our growth, and we are currently expanding our high-performing in-house team to scale our B2C presence.

We are seeking a highly skilled Paid Media Manager to lead our digital acquisition strategy across the Google ecosystem. This individual contributor role requires deep hands-on expertise, strong analytical capabilities, and a proven track record of driving measurable performance in collaboration with cross-functional teams and agency partners. You will own and optimize Search, Display, and YouTube campaigns with a primary focus on lead generation and high-value customer conversions.

The Paid Media Manager is responsible for the development, execution, and performance of all paid search and media programs. Your mission is to drive new customer acquisition by creating impactful campaigns across the entire marketing funnel (TOFU, MOFU, BOFU). This role involves hands-on management of Google Ads-including Search, Demand Gen, Display, YouTube, and PMAX-alongside ongoing performance audits.

You will serve as the internal subject matter expert while partnering with our external agency to refine our digital strategy. This role is ideal for a data-driven marketer who enjoys "rolling up their sleeves" to test new ideas and continuously refine account performance.

• Strategy & Execution: Manage and optimize multi-channel Google campaigns with monthly budgets exceeding $25k. Develop keyword strategies, ad copy testing, bidding strategies, and audience segmentation.
• Platform Mastery: Leverage the full suite of Google Ads features (extensions, advanced reporting, campaign setups) to maximize ROI.
• Performance Tracking: Manage spend pacing, maintain efficiency targets (CPA/ROAS), and communicate performance insights to stakeholders.
• Analytics & Insights: Analyze complex datasets from Google Ads, GA4, BI platforms, and CRM systems to identify trends. Provide actionable recommendations that influence broader business decisions.
• Reporting: Build recurring performance dashboards for leadership. Partner with creative and web teams to optimize landing pages and conversion rates.
• Collaboration: Align paid search initiatives with organic strategy and broader marketing goals. Maintain internal channel ownership while guiding external agency partners.

Required:

• 4+ years of hands-on digital marketing experience focused on lead generation and B2C customer acquisition.
• Direct experience managing Google Ads (Search, Demand Gen, Display, YouTube, PMAX) with budgets of $25k+ per month.
• Funnel Expertise: Proven ability to launch and scale campaigns for top, middle, and bottom-of-funnel objectives.
• Advanced Capabilities: Well-versed in Google's advanced targeting and automated bidding strategies.
• Analytical Rigor: Strong ability to synthesize large datasets from disparate sources into clear strategies.
• Communication: Ability to present complex technical insights to senior leadership clearly.

Preferred:

• Experience with high-consideration consumer brands or performance-focused B2C/D2C sectors.
• Background working within a digital marketing agency.
• Ability to optimize for and track offline conversions.
• Proficiency with GA4 and/or Adobe Analytics.
• Expertise in keyword research for both paid and organic (SEO) synergy.

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