Retail Sales Support Coordinator
 Buffalo Rock Company | ||||||||||||||||||||||||||||||||||||||||||||||||||
 United States, Alabama, Montgomery | ||||||||||||||||||||||||||||||||||||||||||||||||||
| 1200 Emory Folmar Blvd (Show on map) | ||||||||||||||||||||||||||||||||||||||||||||||||||
 Jan 21, 2026 | ||||||||||||||||||||||||||||||||||||||||||||||||||
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Retail Sales Support Coordinator Organization Name: Buffalo Rock Company Website: https://www.buffalorock.com/careers/ Job Department: Retail Reports to: Franchise General Sales Manager Work Schedule: May require additional hours not scheduled; must be flexible Job Type: Regular FLSA Status: Non-Exempt Other Information: Job Description Summary/objective Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 123 years ago. Buffalo Rock manages the best alcoholic and non-alcoholic beverage portfolio in the country, which includes several beloved global and regional brands. The primary duty of the Retail Sales Support Coordinator is to coordinate and provide daily support to the Retail Sales team. This position is responsible for preparing the proper sales analytics, coordinate retail sales workflow from FGSM, ROM, and RSM coordinate metrics for the department and effectively communicate these efforts to retail sales management. This position is to work with the route accounting system, Motus, ROCKY, Excel, Power Point, SharePoint, ShareFile, OneNote, OneDrive and other essential software to provide proper communication of the needs to the department. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. Essential Functions * Regular and timely attendance is an essential function of this position. Position is required to work all hours necessary to ensure operations function is fulfilled, including nights, weekends, holidays. * Create and maintain monthly files, e.g., pricing sheets, Independent and Chain key account sheets, promotion sell sheets, UPC listings, etc. on SharePoint and place them on ShareFile for iPad access; communicate changes to FGSM, ROM and RSM. * Schedule monthly sales meetings and attend to make sure all needed topics are discussed as well as assist management in setting up sales room for these meetings, i.e., build mock displays, lay out new POS materials for distribution. * Design displays to be built in the market using Microsoft Excel. * Work with ROM/RSM for sales support personnel to schedule vacation and PTO to ensure proper routing is posted. * Work with FGSM to create a guide of who fills in for what job that exists for sales support employees. * Work with FGSM on the total account routing process. * Manage retail route sequencing and any rerouting that is required. * Manage ordering and arrival of sales materials through ROCKY. * Coordinate with FGSM the ordering stock of franchise POP materials, shirts, hats, log books, etc. and order from ROCKY as required. * Make sure to check daily for arrival of POP and / or new product and communicate arrivals to ROM/RSM. * Coordinate demand planning with the ROM/RSM to ensure there is enough product to fulfill sales needs. * Work closely with the RSM to coordinate and provide internal data needed to improve account execution. * Coordinate with all management and consolidate the review and communication with Employee Experience regarding DOT violations (i.e., logs, breaks and hours of service) * Audit Motus and report any mileage and/or time discrepancies to management. * Coordinate with sales management and monitor donation request website, submit requests to GM for approval / denial and send complete request forms to FSM for any approvals. * Track placement of program materials to help ensure execution. * Allocate and distribute coupons. * Coordinate with sales management and compile all documentation for monthly reimbursements, submit them to corporate & confirm that the franchise received the proper credit. * Assist in the creation of market presentation materials, e.g., one-pagers, CDA agreements, etc., as needed. * Coordinate, develop and communicate new item distribution, promotions and incentives through Salient and/or I-dig. * Notify RSM/ROM when new items aren't moving in the warehouse and could potentially go out of date. * Coordinate sales goals with FGSM and pull daily sales goal information and fill out quota boards for all ADC sales. * Communicate with FGSM when issues / questions arise on Marketing Programs or display equipment, e.g., when POP arrives missing parts or we receive something unexpectedly, etc. ' * Maintain route file when changes are made to route alignments. * Calculate daily mileage when routes change. * Ongoing involvement with the General Route Accounting System (RAS) implementation process and ongoing support. * Perform all other duties as assigned. Other Duties and Responsibilities * Must exhibit a high level of ethical and moral conduct while at work or in attendance of any off-site function during work hours or after work hours while representing the Buffalo Rock Company. * Responsible for continuous self-improvement through the knowledge and use of all Buffalo Rock provided training, either web-based, in-house, or any other provided method. Must successfully complete assigned training curriculum, including but not limited to online and/or facilitated training. * Ensure that every reasonable precaution is taken to protect the Company from possible damages, theft, or other liabilities. * Ensure that every reasonable precaution is taken to protect the safety of employee- partners, self, customers, Buffalo Rock property, and customer property. * Honor and follow through on all business commitments. * Embody Buffalo Rock's Purpose of "Building brands through legendary service and remarkable people." * Live Buffalo Rock's Core Values: o Committed to serving our communities. o Customer success drives our success. o Integrity matters. o Obsessed with continuous improvement. o We care for each other. o Win the day. Competencies * Active Learning- Understanding the implications of new information for both current and future problem-solving and decision-making. * Active Listening- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. * Critical Thinking- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. * Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things. * Mathematics - Using mathematics to solve problems. * Monitoring- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. * Reading Comprehension- Understanding written sentences and paragraphs in work related documents. * Speaking- Talking to others to convey information effectively. * Writing- Communicating effectively in writing as appropriate for the needs of the audience. * Coordination- Adjusting actions in relation to others' actions. * Instructing - Teaching others how to do something. * Negotiation- Bringing others together and trying to reconcile differences. * Persuasion - Persuading others to change their minds or behavior. * Service Orientation- Actively looking for ways to help people. * Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do. * Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. * Time Management- Managing one's own time. Supervisory responsibilities N/A Work environment Primarily inside; Environmentally controlled Physical demands N (Not Applicable) Activity is not applicable to this position. O (Occasionally) Position requires this activity up to 33% of the time (0 - 2.5+ hrs/day) F (Frequently) Position requires this activity from 33%-66% of the time (2.5 - 5.5+ hrs/day) C (Constantly) Position requires this activity more than 66% of the time (5.5+ hrs/day)
Required education and experience
Tools and Technology Tools- Telephones, scanners, desktop/laptop computers, iPhone/ iPad Technology- Software: Motus, ViP, Excel, Salient Knowledge Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique, production methods, and coordination of people and resources. English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. Mathematics - Knowledge of arithmetic, algebra, geometry and their applications. Affirmative Action/EEO statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic makeup, status as a protected veteran, or any other factor prohibited by applicable law. Other duties The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate. I have reviewed this job description, and I can perform the essential functions with or without reasonable accommodation. Applicant/Employee-Partner______________________________ Date__________________ Interviewer/Supervisor___________________________________ Date__________________ | ||||||||||||||||||||||||||||||||||||||||||||||||||