Marketing Assistant/Specialist

This role sits at the intersection of media planning, media execution, and financial stewardship. You will support the planning and execution of integrated media campaigns while owning critical operational workflows, including budget tracking, forecasting, and cross-functional coordination with Media Managers, Finance, and agency partners.

This is a hands-on role for an experienced media operations professional who thrives in fast-paced environments, manages multiple concurrent workstreams with precision, and brings structure, accountability, and follow-through to high-visibility brand initiatives.

**About the Role**

We are seeking a media planning and operations professional to support the development and execution of North America integrated media plans across Amazon Brand, Retail, and Prime campaigns. This role emphasizes operational ownership, financial rigor, and cross-functional execution to ensure media campaigns are delivered on time, on budget, and with strong performance oversight.

This is a media-focused role, not a marketing communications or content position.

**Key Responsibilities**

• Own the operational execution of integrated media campaigns across video (linear and streaming TV), audio (radio, streaming, podcasts), outdoor, digital, mobile, and print channels.
• Partner with Media Managers to develop and implement fully integrated media plans across channels.
• Monitor media campaigns and participate in performance reviews to assess results and identify optimization opportunities.
• Analyze syndicated and proprietary data to inform media recommendations and channel selection.
• Manage media budget trackers, purchase order (PO) requests, invoice approvals, and monthly spend forecasts; clearly communicate updates and variances to stakeholders.
• Collaborate with Finance and Budget Operations to ensure accurate forecasting, tracking, and reporting of media investments.
• Facilitate creative and trafficking processes by owning spec sheets, trafficking documentation, and messaging mapping.
• Work closely with external media agencies to support execution, improve processes, and scale media operations effectively.
• Build and maintain strong working relationships with internal business teams, Media Managers, agency partners, and finance teams.
• Demonstrate a strong understanding of media fundamentals, planning principles, and buying functions in the US and Canada.

**Must-Have Qualifications**

• 3+ years of professional experience in media planning, media buying, or media operations
• Clear understanding of media principles, planning, and buying functions in the US and/or Canada
• Experience using industry media planning and measurement tools (e.g., Nielsen, Kantar, Comscore, DCM, or similar)
• Advanced proficiency in Excel, including budget tracking, forecasting, and reporting
• Experience managing budgets and financial workflows, including trackers, forecasts, and PO/invoice processes
• Bachelor's degree or equivalent practical experience

**Nice-to-Have Qualifications**

• Media agency or in-house media team experience
• In-depth knowledge of cross-channel media strategy
• Digital media planning and measurement expertise
• Experience consolidating spend forecasts and communicating financial variances
• Comfort operating in fast-paced, ambiguous, execution-heavy environments

**What Success Looks Like**

• You have supported large-scale, multi-channel media campaigns in a structured, operational capacity.
• You are comfortable owning media budget trackers, forecasts, and PO workflows.
• You partner effectively with Media Managers, Finance teams, and external media agencies.
• You bring clarity, follow-through, and strong attention to detail in fast-moving environments.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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