Content Communications Specalist

At Community Financial System, Inc. (CFSI), we are dedicated to providing our customers with friendly, personalized, high-quality financial services and products. Our retail division, Community Bank, N.A., operates more than 200 customer facilities across Upstate New York, Northeastern Pennsylvania, Vermont and Western Massachusetts. Beyond retail banking, we also offer commercial banking, wealth management, investment management, insurance and risk management, and benefit plan administration.

Just as our employees are committed to helping our customers manage their finances, we're committed to our employees. After all, they make it happen for our customers every day.

To ensure our people can enjoy long and successful careers here at CFSI, we offer competitive compensation, great benefits, and professional development and advancement opportunities. As an equal-opportunity workplace and affirmative-action employer, we celebrate and support a diverse workplace for the benefit of all: our employees, customers and communities.

The Content & Communications Specialist supports the development, coordination, and execution of content across multiple marketing and communications channels. This role is inherently cross-functional and serves as a key execution partner with Marketing, Public Relations, Brand, and business partners to help create clear, consistent, and compelling content -translating strategy, messaging, and audience insights into high-quality, channel-optimized content.

The ideal candidate brings strong writing and editing skills, a solid understanding of digital and traditional marketing channels, and the ability to manage multiple content initiatives simultaneously. This position is well-suited for an early-to-mid career professional looking to grow their skills in integrated marketing, content strategy, and communications within a collaborative, fast-paced environment.

Key Responsibilities:

• Write, edit, and coordinate content for blogs, websites, social media, email marketing, marketing collateral, and internal communications
• Optimize content for SEO, AEO, accessibility, and channel performance using keyword research and best practices
• Support the execution and maintenance of the content and editorial calendar aligned with marketing and communications priorities
• Enhance crossfunctional alignment with PR and Brand to ensure content strategy, messaging, and execution reflect a unified brand voice and communications approach
• Collaborate with Communications partners to develop and support announcements, storytelling, thought leadership, and media related content
• Draft and adapt copy for multiple audiences and platforms while maintaining consistent voice, tone, and brand standards
• Solid familiarity and use of AI-powered tools responsibly to support content development, editing, ideation, and optimization while applying human judgment and brand oversight
• Coordinate with internal teams and creative partners, including design, digital, and video, to support content production and distribution
• Manage routine content updates across owned channels, including websites, blogs, and social platforms
• Ensure all content meets brand guidelines, compliance requirements, and internal review standards
• Track and report on basic content performance metrics, including engagement, traffic, and SEO indicators, to inform future content improvements
• Stay current on content trends, digital tools, AI applications, and communications best practices
• Connect all content initiatives to clear performance metrics so outcomes are measurable and support datadriven improvements.
• Maintain compliance with all applicable laws, regulations, policies, procedures, and required training

• Bachelor's degree in Communications, Journalism, English, Marketing, or a related field
• Approximately 3 years of experience in a marketing, communications, or content-focused role
• Strong writing, editing, and proofreading skills with attention to detail
• Familiarity with digital marketing channels, including social media, email, and websites
• Ability to manage multiple projects and deadlines in a collaborative environment
• Use of AI tools responsibly as an essential component of content creation.
• Strong organizational and communication skills
• Proficiency in Microsoft Office

Preferred Experience

• Experience working with editorial calendars or content planning tools
• Exposure to PR, media relations, or corporate communications
• Familiarity with brand guidelines and compliance-driven environments
• Basic understanding of content performance metrics and analytics
• Financial services or insurance experience a plus
• All applicants must be 18 years of age or older
• Social media campaign experience preferred

Growth Opportunity

This role offers exposure to integrated marketing and communications efforts and the opportunity to develop skills in content strategy, PR collaboration, and multi-channel campaign execution, with a clear path for expanded responsibility over time.

Compensation: Commensurate with experience plus potential for annual merit increase. In addition to your competitive salary, you will be rewarded benefits including: 11 paid holidays, paid vacation, Medical, Vision & Dental insurance, 401K with generous match, Pension, Tuition Reimbursement, Banking discounts and the list goes on!

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee may be required to stand, walk or sit. Use hands and fingers, handle or feel, reach with hands or arms, and speak and hear. The employee may occasionally be required to lift and or move up to 25 pounds. Specific vision abilities required by this job include close vision, and the ability to focus.

The Company is an Affirmative Action, Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, citizenship status, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state or local law.

The Company will make reasonable accommodations for qualified individuals with a disability. If you have a physical or mental impairment and would like to request an accommodation with respect to the application process, please contact the Human Resources Department.