Analyst, Strategic Insights & Analytics, Kids Category

The Strategic Insights & Analytics (SIA) organization exists to support the overall priority of Danone North America to be a consumer and customer-centric organization. Our team partners across the enterprise to drive clarity in the strategic direction and precision. We work cross-functionally with category, brand, and commercial teams to capture opportunities for Danone to grow. This means fueling the end-to-end Danone operating model with our obsession with facts, insights, and analytical diagnosis, and our Consumer Love program. We drive rigor and understanding of our consumers, shoppers, categories, customers, products, and cultural trends into Danone DNA.

Strategic Insights & Analytics (SIA) understands the needs of marketing, sales, leadership, and other functions to deliver the right insights at the right time for stronger value propositions to Danone's consumers, shoppers, and customers. SIA partners with category teams to shape category, portfolio, and brand strategies by identifying future trends, white spaces, and sources of growth. We conduct consumer research to understand needs, occasions, brand health, and shopper behavior, helping determine where to prioritize growth opportunities.

In this role, the Kids & Baby SIA Analyst will play a proactive, collaborative role across strategy, brand development, innovation, execution, and review. Contribute to a culture of effectiveness through activity-based performance management of ourselves and competition with precision.

Key Responsibilities:

Be the voice of consumer/shopper, generating fact-based insights and injecting them across all aspects of the business, including but not limited to brand strategy, communication strategy, creative development, innovation, product, packaging, in market execution and assessment.
• Develop and execute qualitative and quantitative research plans with some autonomy grounded in understanding of the business challenges and opportunities.
• Analyze Nielsen/ Circana sales data and Numerator panel data to bring to life consumption trends and consumer behavior.
• Assist in development of questionnaires, discussion guides and crafting of primary research.
• Influence brand teams and the cross-functional team members by actively and persuasively representing the consumer and marketplace dynamics to inform business strategies and tactics.
• Interpret results of research to drive action, taking the what to so what and now what?
• Integrate and triangulate data and insight from multiple sources (primary, secondary, and syndicated) to drive holistic business recommendations and strategy development.
• Actively participate and provide thought leadership on category, consumer and trends, not just research and related issues.
• Leverage social listening tools to keep a pulse on topics related to our category, competitors and brands.
• Collaborate with other functional leads to ensure consumer understanding and insight is integrated with the needs of all constituencies (e.g., R&I, Creative, Sales, Promotions, Legal, Advertising and Media Agencies, etc.)

The salary range for this position is $70k-85k USD. The exact salary offered will depend on several factors, including the candidate's relevant experience, geographic location, internal equity, and market conditions. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment.

We are looking for future business leaders with an enthusiasm for leveraging insights, data, and analytics, to unlock transformational growth. Someone with intellectual curiosity who wakes up excited to solve problems and uncover new innovative opportunities. Someone with empathy for the consumer and a desire to dive deep to fully appreciate consumer beliefs, values, and what drives their purchase decisions. Someone who wants to turn complicated data and insights into inspiring stories. Someone with a passion for learning. The ideal candidate is business-minded, consumer/shopper/customer-centric, self-motivated, strategic thinker who is driven for results.

Preferred Education & Experience:

• 3+ years of experience in consumer insights, analytics, or research agency experience. Consumer packaged goods experience preferred.
• B.S./B.A. (required) Marketing, Business, or related field
• M.S./MBA (preferred) in Marketing, Business, or related field

Life at Danone

With approximately 5,000 employees and 13 production locations across the U.S., our vibrant culture and endless growth opportunities are just a couple of the reasons our employees call themselves "Proud Danoners."

Learn more about Life at Danone

Our Brands

When you join us, you'll work with some of the best-known food and beverage brands in the world, including Activia, DanActive, Danimals, Dannon, evian, Follow Your Heart, Happy Family Organics, International Delight, Light + Fit, Nutricia , Oikos, Silk, So Delicious Dairy Free, STK Cold Brew Coffee , Too Good & Co, and YoCrunch.

Our Purpose

We're committed to making a positive impact on our world. Rooted in our mission to bring health through food to as many people as possible, we're proud to be the world's largest B Corp.

Learn more about our mission.

Our Benefits

Our commitment to making the world healthier starts with our employees.

• Physical Wellbeing: We pay for the majority of your medical benefits - which include medical, dental and vision - with our competitive 80%/20% cost-sharing model.
• Mental Wellbeing: Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse.
• Financial Support: We offer a performance-based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks.
• Family Care: We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance.

Learn more about our benefits.

Equal Opportunity Employer
Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.

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