Intern | Product Marketing

About the Role

As a Product Marketing Intern, you will act as an execution partner to Epicor's AI and Manufacturing Product Marketing teams. You'll contribute first-pass research, analysis, content, and operational initiatives that support go-to-market effectiveness, while receiving close mentorship, structured feedback, and professional development.

This role is ideal for students interested in B2B technology, product marketing, AI applications, and data-informed, critical-thinking-driven storytelling.

What You'll Do

Interns will be assigned a focused subset of projects based on skills, interests, and business priorities. Responsibilities may include:

Market & ICP Analysis

• Analyze sales, win/loss, and engagement data to help validate ideal customer profiles and buyer personas

• Identify patterns by industry segment, buyer role, and company size to inform GTM targeting

Customer Use-Case & Proof Development

• Interview internal subject-matter experts (Sales, SEs, Consultants)

• Document anonymized customer use cases and organize them into a reusable repository

Content & Messaging Support

• Draft first-pass blogs, solution briefs, FAQs, and social copy

• Repurpose webinar and presentation content into scalable marketing assets

AI Education & Enablement

• Create plain-language AI explainers, glossaries, and persona-based use-case summaries

• Help build internal libraries that improve AI fluency across teams

Sales Enablement & GTM Operations

• Support battle cards, cheat sheets, talk tracks, and messaging consistency audits

• Assist with content hygiene, taxonomy, and asset organization in GTM systems (e.g., enablement hubs)

AI & Modern Marketing Experiments

• Contribute to prompt libraries, AI-enabled workflows, and pilot content initiatives

• Document learnings and best practices for responsible AI adoption

What You'll Learn

• How enterprise product marketing supports revenue and pipeline quality

• Practical application of AI in B2B marketing and enablement

• Customer storytelling, market segmentation, and messaging frameworks

• Cross-functional collaboration with Product Management, Sales, and Marketing Operations

• How to build scalable, operationally sound GTM assets

Who You Are

• Currently pursuing a degree in Marketing, Business, Communications, or a related field

• Interested in B2B technology, AI, SaaS, or manufacturing industries

• Strong written and verbal communication skills

• Comfortable working with data, research, and structured analysis

• Basic hands-on experience using AI tools (e.g., ChatGPT or similar) for research, writing, analysis, or productivity is a plus

• Organized, detail-oriented, and able to manage multiple workstreams

• Comfortable breaking down complex ideas into clear, easy-to-understand explanations.

• Curious, proactive, and comfortable iterating and learning from feedback in a fast-paced environment

Whatever your career journey, we'll help you find the right path. Through our training courses, mentorship, and continuous support, you'll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we're the essential partners for the world's most essential businesses-the hardworking companies who make, move, and sell the things the world needs.

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