Assistant Brand Manager, AFH Hostess

Your Opportunity as the Assistant Brand Manager,AFHHostess

It is an exciting time to joinThe J.M. SmuckerAwayFromHomeSnacking team!Thisteam will addressthesignificant white space opportunities in AwayFromHome channels for our handheld snacking brands:UncrustablesandHostess.The ABM, AFHHostesspositionprovidesthe opportunity to accelerate sales growth ontheHostessbrand, including efforts to build strategy,innovation,guideactivation, manage key projects, and align priorities with theHostessBrand team.

Location: Orrville, Corporate Offices

Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires

In this role you will:

Market & Competitor Analysis

• Evaluates data and market trendsimpactingthe business

• Develops actionable insights and recommendations through close collaboration withbrand team,AFHsales, and insights team.

• Catalog relevant consumerand operatorinformation (Circana: Scan Data,Panel Data,Supply Track &Consumer Studies, etc.) to feed the business planning processand innovation strategy.

• Prepare for, attend and activelyparticipatein supply and operations planning business meetings,assistingin development & tracking of volume delivery plan

Brand and Marketing Management

• Work withAFH Marketing Communication Teamand agency partners to developand executemessagingtactics consistent with the brand positioning and ouroperatortarget.

• SupportAFHSnacking teaminthedevelopment of annual brand plans and marketingobjectives, including gaining alignment on all strategies and recommended initiatives.

• Partner withChannel MarketingandSales teams to developchannelsstrategies including implications for assortment, merchandising,pricingand sizing, new business opportunities, and tracking ofnew itemdistribution and performance.

Innovation

• Work closely withHostessBrand and Innovation teams to develop an Innovation pipeline for AFHchannels

• Champion AFHHostessprojects through the gate process

• Collaborate with innovation team and cross-functional partnersonnew product ideas, product improvements or value engineering, and new product activation strategiesthatbenefitunique AFH operator needs

• Work closely with cross-functional partners to deliver executions that link to brand strategy and financial targets.Develop and track key metrics to understand performance and recommend potential optimizations

General/Administrative

• Work withHostessteam to plan, forecast and manageHostessMarketing budgetfor AFH

• Manage AFH pet business includingplanning,price/packchangesand innovation projects

• Support other SBA priorities as needed

• Foster, contribute and lead, asappropriate, communication flow acrossteams

• Ability to multi-task and excelatafastpace of work.

• Understand data reporting systems includingAWS,Circanaand Spotfireto createinsight-baseddata reporting

• Continuous improvement mindset, willing to challenge status quo when needed to advance thinking & outcomes

• Foster team environment and knowledge sharing

What we are looking for:

Minimum Requirements:

• Bachelor's degree is required (Marketing degree preferred)

• 3years of relevant CPG (Consumer Packaged Goods) brand marketing experience

• Excellent interpersonal skills

• Excellent communication skills (verbal and written)

• Strong attention to detail resulting in executing with excellence

• Ability to work with people at all levels within/outside JMS

• Analytical experience with large data sets, budget management, and tracking key business objectives

• Proven ability to turn data into insights and action

• Experience in bringing ideas to market through a concept to commercialization process

• Ability to create consumer and customer sales stories and rationale

• Willingness to travel occasionally, up to 25% of the time

Additional skills and experience that we think would make someone successful in this role:

• Master of Business Administration

• Foodservice/ B2B Experience

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

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