Mopar Marketing CRM Specialist

The Mopar CRM Marketing Specialist is responsible for identifying campaign opportunities through collaboration with SWX team members, Business Center counterparts, and agencies. This role will coordinate with marketing agencies, Information Technology resources, and Internal and External Partners to deliver effective campaigns from the corporation as well as through the dealer marketing portal. The individual in the role will own the planning, management, execution, and measurement of all data driven retention marketing campaigns for the brand.

Responsibilities include but are not limited to:

• Planning, management, execution, and measurement of all assigned marketing campaigns for our brands
• Program and manage the email execution of the Vehicle Health Report; that is a trigger based connected vehicle marketing product suite that speaks to customers regarding vehicle issues (This entails collaborating closely with the SWX team to stay on top of any changes in data available on connected cars and tracking any concerns brought from the field)
• Manage the OnDemand dealer direct marketing portal that includes new and updated marketing tactics including coordinating monthly with all 8 Business Centers in development of Group and Mid-Month mailers
• Campaign performance measurement and analytics to maximize revenue performance of data driven campaign updates

• Coordinate Business center requests for customer data for digital campaigns with ICT to assure SOAP agreements are in place and that the data requests in transferred using the approved tools to meet the needs of the business centers
• Manage Program Administration site and yearly execution of Mopar Open Enrollment, from program planning, BC coordination, Area Manager presentations and enrollment completion
• Drive National offers, ideate market competitive offers in coordination with Business centers and dealers to use in National media and campaigns

Basic Qualifications:

• Bachelor's degree in Marketing, Communication, Advertising, or related field
• A minimum of 5 years of experience
• Proven capability to manipulate data and drive conclusive analysis of performance
• Budget management and basic finance acumen
• Ability to collaborate across the organization to integrate and ensure simplicity of message

Preferred Qualifications:

• Field experience, especially in Aftersales
• General knowledge of dealer franchise business models
• Knowledge of email deployment best practices including IP health management
• Experience with Salesforce marketing cloud
• Working knowledge and substantial experience in communicating with business partners, developing quarterly go to market plans, managing CRM programs and creating wholesale marketing tools