New

Demand Generation Specialist - Automotive

PTC
life insurance, vision insurance, paid time off, sick time, tuition reimbursement, 401(k)
United States, Massachusetts, Boston
121 Seaport Boulevard (Show on map)
Feb 27, 2026
Our world is transforming, and PTC is leading the way.Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. We are seeking a hands-on Demand Generation Specialist to support growth within the automotive industry, one of PTC's strategic verticals. This role is responsible for planning and executing integrated, multi-channel demand generation programs that drive qualified pipeline and support revenue objectives, in close alignment with Sales and cross-functional partners. This role would be hybrid in our Boston office. The ideal candidate brings both executional rigor and genuine interest in the automotive market, with curiosity for how the industry is evolving across software, engineering, manufacturing, and digital transformation. This is an experienced individual contributor role suited for someone who enjoys building, optimizing, and scaling campaigns while translating industry trends into relevant, high-impact marketing programs. What you'll do (core responsibilities) Campaign strategy & execution (multi-channel) Plan and execute industry-specific, multi-channel campaigns across email, paid social, digital ads and any new trending channels and content syndication to engage target accounts and personas. Build and manage campaign infrastructure: landing pages, content offers, audiences, and nurture tracks Maintain an always-on nurture motion and retargeting audiences to move buyers through the funnel. Lead management, scoring, and funnel operations Partner with Marketing Ops/Sales Ops to ensure leads are correctly routed and lifecycle-managed; regularly review lead quality and fix data issues Contribute to lead scoring review and ongoing workflow improvements (a key activity called out in our internal playbook). Performance reporting & optimization Track, analyze, and optimize campaign performance against KPIs (MQLs, SQLs, pipeline influenced, CAC/ROAS where applicable) and recommend changes to targeting, creative, and channel mix. Build clear visibility for stakeholders using dashboards and structured reporting (aligned with enablement around analytics tools referenced in team context). Creative and agency/vendor coordination Drive creative briefs, asset requests, and production workflows; coordinate approvals and timelines with internal creative and external partners. Partner with paid social stakeholders/processes-NA touchpoints indicate a formal "paid social creative process" kickoff with an agency partner. Cross-functional alignment (Sales, field, events where relevant) Work closely with Sales to align campaigns to revenue priorities and ensure marketing contribution to pipeline. Coordinate integrated programs that may include webinars/field activities/events, including stakeholder communication and logistical alignment. What success looks like (first 6-12 months) Launches a reliable monthly/quarterly campaign via digital channels; rhythm with measurable improvements in conversion and pipeline contribution. Improves lead quality through tighter targeting, clearer offers, and better scoring/routing hygiene. Creates repeatable operating mechanisms: planning cadence, performance readouts, and stakeholder alignment. Qualifications: 2-5 years in B2B demand generation / growth marketing (Software solutions, SaaS or complex solutions a plus). Proven experience executing multi-channel campaigns and optimizing with data. Practical knowledge of lead lifecycle concepts (MQL/SQL), nurturing, and audience-based retargeting. Comfortable partnering with Sales and cross-functional teams to deliver pipeline outcomes. Strong project management skills (bonus if you've worked with structured work management processes Marketing automation + CRM familiarity; dashboards/analytics experience. (Salesforce, Qlik, Microsoft Office tools, familiarity with AI tools PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $75000 - $90,000. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Additionally, candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions. For more information about PTC's comprehensive benefits, please visit our Careers Page. PTC recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. PTC endeavors to make ptc.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact PTC's Talent Acquisition team at TalentAcquisition@ptc.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you. If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us? We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here." >