Marketing Manager

Diasorin is a global leader in immunodiagnostic and molecular diagnostic solutions, advancing science to improve patient outcomes worldwide. For more than 50 years, we have combined scientific rigor with an entrepreneurial mindset, operating with a strong commitment to innovation, accountability, and results to deliver trusted diagnostic solutions.

As the Diagnostics Specialist, Diasorin continuously invests in research, technology, and people. Guided by our values of operational excellence, customer focus, and teamwork, we empower teams to think boldly, act decisively, and transform ideas into meaningful impact across one of the industry's broadest specialty diagnostic portfolios.

When you join Diasorin, you are not just filling a role. You are helping build what comes next.

• Build What Matters
  Take ownership, challenge the status quo, and contribute directly to solutions that improve patient care worldwide.
• Innovate with Agility at a Global Scale
  Work in an entrepreneurial environment that enables speed, collaboration, and global impact.
• Grow in a People-Centered Culture
  Thrive in a culture that values accountability, inclusion, and continuous development.

Job Scope

Lead US marketing strategy and execution for an assigned molecular testing portfolio, translatingcustomer, clinical, and competitive insights into positioning, messaging, and integrated marketingprograms that drive new customer demand, accelerate adoption, and increase assay utilization acrosskey customer segments.

This role partners closely with Sales, Medical Affairs, Commercial Excellence, Digital Marketing, andGlobal teams to deliver measurable growth in the US clinical diagnostics market.

***Position can be remote within the US***

Job Responsibilities

US Portfolio Strategy + Positioning

• Own US portfolio strategy for assigned assays and platforms, including customer segmentation,
  use-case prioritization, and competitive differentiation.
• Develop and refine clear value messaging tied to clinical actionability, workflow realities, and
  economic impact (TAT, labor, downstream follow-up testing).
• Align US strategy and deliverables with global stakeholders to ensure consistent, compliant
  messaging and coordinated execution.
• Monitor and interpret leading and lagging indicators such as pipeline health, utilization, test
  volumes, revenue trends, pricing, and competitive share to anticipate direction and adjust
  strategy proactively

Market Insights + Voice of Customer

• Lead on-market VOC activities to capture insights from laboratory leaders, microbiology,
  clinicians, stewardship committees, infection prevention, and procurement, translating
  feedback into actionable marketing direction and development of Key Opinion Leaders.
• Monitor competitor positioning, product claims, and go-to-market activity, converting insights
  into field-ready tools and competitive messaging.
• Analyze market data to quantify workflow constraints, send-out drivers, and utilization gaps
  that influence purchasing and testing behavior.

Demand Generation + Commercial Programs

• Build and execute integrated marketing plans that drive new customer acquisition and growth
  within the installed base through campaigns, webinars, events, and targeted sales plays.
• Analyze internal data, develop and deploy adoption initiatives that increase assay usage and
  reorder growth, with clear KPIs and performance tracking.
• Support product launches and lifecycle programs with coordinated content, events strategy, and
  customer storytelling.

Sales Enablement + Field Readiness

• Create sales enablement resources that improve rep confidence and performance, including:
  
  
  
  • messaging frameworks and talk tracks
  • objection handling and competitive battlecards
  • customer-facing presentations and executive summaries
  • training modules (microlearning / scenario-based)
    
    
    
    • Creates, updates, and presents training materials that support newhire onboarding and continuous
      enablement of the sales team, driving alignment on marketing strategy and product positioning.
    • Partner with Sales Leadership to drive consistent messaging adoption and strong execution
      across regions.
    
    
    
    
  
  
  
  

Evidence + Value Storytelling

• Translate clinical workflows and evidence into simple, credible commercial messaging that
  supports customer decision-making.
• Build value tools that support adoption conversations (workflow impact, labor constraints, TAT
  implications, economic value framing).
• Collaborate with Medical Affairs and compliance partners to ensure content accuracy and
  appropriate claims usage.

Cross-Functional Execution

• Lead cross-functional execution across multiple workstreams with strong attention to quality,
  urgency, and alignment.
• Serve as the US marketing owner for assigned portfolio priorities, ensuring deliverables move
  efficiently from concept to field deployment.
• Collaborate cross-functionally to support National and Regional Tradeshow events.

Success Metrics

• Increased demand generation performance (lead capture, conversion, opportunity influence)
• Growth in assay adoption, utilization, and reorder performance
• Improved competitive conversion and new customer acquisition.
• Increased field readiness and confidence (enablement adoption and feedback)
• Strong customer engagement and measurable campaign performance

Education, Experience, and Qualifications

• Bachelor's Degree Minimum Bachelor's degree in Life Science or Marketing and more than 6 years related experience and/or training required
• Master's Degree MBA and/or Professional Science Masters preferred

• 5+ Years in product marketing or commercialization within diagnostic testing, clinical
  diagnostics, or lab-focused healthcare or equivalent selling experience. required

• Proven experience developing and executing marketing programs that drive measurable growth
• Strong ability to translate complex data and information into clear messaging and practical field tools
• Cross-functional leadership skills and ability to influence without authority
• Strong analytical skills with comfort using insights and performance data to guide decisions
• Demonstrated ability to convey ideas and information with clarity and influence to diverse audiences
• Efficiency with MS tools, including Excel, PowerPoint, Copilot

Travel Requirements

• Travel may be required at least 40% of the time

What we offer

The hiring range for this position is $133,043 - $164,348 annually. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. Beyond base salary, Diasorin offers a competitive rewards package focused on your overall well-being. We are proud to offer a comprehensive plan of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Diasorin is committed to building a workplace where people feel empowered to contribute ideas, take ownership, and grow their careers. We believe diverse perspectives strengthen innovation and help us deliver meaningful impact for patients and customers worldwide.

Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable law.

This posting and recruitment process are subject to applicable local laws and regulations in the country where the position is located. Additional employment disclosures, candidate rights, and employment conditions may apply based on local jurisdiction.

Individuals hired will be required to verify identity and eligibility to work and may be subject to a background check and drug screening where permitted by law. Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities during the application process. If assistance is required, please contact hr@diasorin.com.

Recruitment Fraud Notice

Diasorin never requests payment, financial information, or personal banking details from candidates at any stage of the recruitment process. Official communications from Diasorin recruiters will only come from a verified @diasorin.com email address. If you have questions about the legitimacy of a recruitment communication, please contact hr@diasorin.com for verification.

Unauthorized third-party recruiting agencies may not submit candidates for this position without prior written authorization from the Diasorin Human Resources Department.