Account Manager Global Marketing Communications (US - Andover)

Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living.

Reporting to the Account Team Lead, this role is responsible for supporting and guiding the positioning, messaging and channel strategies as well as all marketing communications assets and integrated communications plans for assigned Global Marketing franchise teams and corresponding products.

This is a hands-on global position responsible for managing all project requests through the Global Marcom process. Acts as a strategic partner to Global Marketing which includes supporting with value propositions, positioning and messaging, integrated communications strategies across target audiences (HCP, Patient, General Public, others), collateral creation, approval, channel strategies, dissemination and tradeshows. Works globally, liaising with partners across Smith+Nephew to ensure understanding of key market and customer factors and aligns communications approach and asset toolbox accordingly. Assets can include digital and print brochures, technique guides or surgical techniques, advertising, video, animations, digital assets and social media, among others. Collateral creation includes copywriting of headlines and body copy as well as storyboards. Acts as brand manager, ensuring S+N appropriate branding approach.

What will you be doing?

Align project priorities in line with business and franchise focus, needs and deadlines. Act as the liaison between the creative department, related departments and the client with regards to providing production schedules, critical milestones and general updates. Continuously interface with the Digital Asset Management to ensure projects follow the proper workflow and approval processes. Ensure accuracy and maintenance of literature inventory including online literature ordering system. Ensure that all projects are delivered on time and on budget.

Other responsibilities include:

• Guide/lead Strategy, Positioning and Messaging planning and execution with marketing teams

• Build global reach of the produced promotional assets

• Facilitate briefings, reviews with internal staff and partners

• Keep creative and production staff apprised of project priorities and due dates

• Expedite "rush" projects while maintaining orderly flow of daily work

• Ensure full approval of all collateral

• Support distribution of collateral to relevant sources (integrated approach)

• Recommend and implement process improvements

• Keeps others informed of conflicts and delays

• Obtain deadline extensions when necessary

• Ensure timely release of all artwork with appropriate documentation to outside sources

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.