Ecommerce Manager

Position Summary

Reporting to the Director of Ecommerce, the Ecommerce Manager is responsible for leading and developing the Brand Advocate Analyst (BAA) team and Online Merchandisers while serving as the primary Ecommerce partner to the UFP Retail Business Units. This role ensures accurate, compelling, and conversiondriving product content and site merchandising across our Ecommerce channels by setting priorities, establishing standards, and driving execution through the teams.

The Ecommerce Manager balances people leadership, crossfunctional relationship management, and performance analytics to improve customer experience, support Business Unit objectives, and drive measurable growth in online performance.

Principal Duties & Responsibilities

A) Team Leadership (BAA + Online Merchandisers)

• Directly manage, coach, and develop the Brand Advocate Analyst (BAA) team and Online Merchandisers.
• Set clear priorities, workflows, and quality standards for product setup, product content, onsite merchandising, and ongoing maintenance.
• Own capacity planning and workload management; allocate resources to the highest-value work.
• Establish performance expectations, provide feedback, and support professional development.
• Identify skill gaps and drive training/standard work to improve speed, accuracy, and consistency.

B) Business Unit Partnership & Relationship Ownership

• Serve as the primary Ecommerce point of contact for Business Units; translate BU needs into clear priorities and executable work.
• Create and maintain a structured intake and prioritization process (what comes in, how it's evaluated, when it will be delivered).
• Build strong relationships with BU stakeholders to align assortment priorities, product launches, content needs, and merchandising plans.
• Communicate status, tradeoffs, and outcomes clearly, proactively surface risks, dependencies, and opportunities.

C) Site Merchandising, Product Content, and Day-to-Day Execution

• Lead day-to-day execution through the merchandising and BAA teams, including:
  • Product setup and updates (adds/removes/changes)
  • Collection/category merchandising
  • Landing page updates and onsite promotional execution
  • Content QA (titles, descriptions, specs, imagery, pricing accuracy where applicable)
• Maintain and improve onsite merchandising standards to support discovery, clarity, and conversion.
• Own the product launch calendar from an Ecommerce execution standpoint; coordinate across internal and external partners to ensure accurate, on-time launches.

D) Performance Reporting & Analytics

• Own regular reporting on website performance and customer experience metrics; track performance against goals and identify actionable insights.
• Monitor conversion, traffic trends, onsite behavior, and merchandising performance; recommend improvements based on data.
• Provide weekly/monthly business updates to stakeholders using analytics and internal reporting sources.

E) Cross-Functional & Partner Collaboration

• Partner with Marketing on campaigns and launches to ensure onsite readiness, product detail completeness, and merchandising support.
• Collaborate with technology and customer partners to support enhancements, fixes, and operational improvements (requirements, testing, rollout coordination).
• Manage relationships with key service vendors relevant to Ecommerce operations; ensure performance, responsiveness, and delivery quality.
• Coordinate with Customer Service to ensure issues impacting customers are prioritized and resolved quickly.

Knowledge, Skills, and Abilities

• Proven people leader with experience managing and developing teams (preferably Ecommerce content, merchandising, or analytics teams).
• Strong written and verbal communication skills; able to clarify expectations, resolve discrepancies, and influence crossfunctional partners.
• Strong analytical ability with comfort using web analytics to identify issues and opportunities.
• Strong project and priority management skills; able to manage multiple workstreams without sacrificing quality or deadlines.
• Ecommerce experience supporting large national retailers, including Home Depot, Lowe's, and independent retail customers, with an understanding of differing content, merchandising, and operational requirements.
• Experience working across bigbox and independent retail environments, balancing scale, standards, and customization.
• Working knowledge of SEO best practices and onsite conversion drivers as applied through product content and merchandising execution.
• Proficiency in MS Office tools (Excel, PowerPoint, Outlook, Word).

Experience & Education

• Five (5+) years of people and team management experience, including direct responsibility for hiring, coaching, performance management, and team development.
• 7-10 years of Ecommerce experience with increasing responsibility; experience supporting Home Depot, Lowe's, and/or independent retailers strongly preferred.
• Bachelor's degree or equivalent practical experience with proven results growing Ecommerce performance.