Digital Marketing Campaign Manager

To develop and execute digital marketing campaigns, including goals, messaging, CTAs, delivery channels, scheduling, and reporting.

Employee will work within digital marketing platforms and collaborate with members of the Digital Marketing team and product owners/stakeholders to deliver multi-channel campaigns facilitating personalized customer and prospect engagements.

Employee will monitor and measure campaign effectiveness and adjust to optimize performance and goal conversion within digital marketing platforms focused on marketing automation.

Develop and execute digital marketing strategies across lines of business to attract prospects, nurture and cross sell existing customers, and enable exceptional customer journeys
• Ensure campaign consistency with brand standards and best practices
• Work with broader team to develop campaign strategy to support line-of-business goals and objectives
• Develop branding, lifecycle, and promotional messaging in conjunction with in-house and agency teams
• Build campaign workflows and customer journeys within marketing automation platforms
• Perform additional duties as assigned.

• Proven experience dealing with confidential, complex, and sensitive information
• Four-year college education required or equivalent experience
• 5+ years of experience (Marketing, Communications, Advertising, or related experience)
• Strong comprehension of marketing automation landscape
• Well-versed in the use of technology to solve business problems
• Experience developing marketing campaigns and cross-channel customer journeys
• Ability to translate high-level strategic thinking into creative and detailed tactical execution plans
• Proven ability to work in a collaborative team environment
• Strong organizational, planning, multi-tasking, and project management skills
• Experience working with marketing automation and analytics tools such as Adobe Campaign, Adobe Analytics, Google Analytics, Marketo, Hubspot or similar a plus

Physical Requirements/Working Conditions: Must be able to sit for long periods of time and use computer keyboard and/or mouse, while viewing computer screens.

Note: This is a brief description of this position and is not limited to those described herein. Management retains the right to add, delete or modify any of these responsibilities at any time during employment.

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