Marketing Manager II

Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team.

Job Title: Marketing Manager II.
Location: Seattle, WA.

Job Description:

Summit Campaign Manager

• Lead end-to-end demand generation for AWS Summit events with responsibility for strategy, execution, and results.

• You'll own high-impact campaigns across a global event portfolio, orchestrating collaboration with cross-functional marketers while driving registration, attendance, and engagement goals.

Top 3 must-have hard skills:

• B2B Marketing Campaign Management (5 years) - Must have hands-on experience planning and executing multi-channel demand generation campaigns, including email, paid media, web, and events. Experience coordinating with channel teams and managing campaign performance required.

• Cross-Functional Project Management & Stakeholder Coordination (3 years) - Must be proficient with project management tools (Workfront preferred) and have demonstrated ability to orchestrate work with cross-functional team members without direct authority. Should understand dependency management, timeline coordination, and stakeholder communication. Experience managing complex projects with multiple concurrent workstreams required.

• Data-Driven Campaign Optimization (3 years) - Must have experience analyzing campaign performance metrics, conducting A/B testing, and making data-driven optimization decisions. Should be comfortable with analytics tools and presenting performance insights to stakeholders.

What You'll Own:
Strategic Campaign Leadership

• Drive complete demand generation strategy for assigned Summits, from planning through post-event analysis

• Own Livestream program strategy and execution, developing digital-first approaches that maximize virtual engagement

• Make data-driven decisions on tactical approach, channel mix, content strategy, and optimization

• Partner with Channel Leads to execute and optimize integrated campaigns across email, paid media, social, web, and search

• Work with content, event, and ABM teams to develop compelling campaign content and messaging tailored to regional audiences

Cross-Functional Orchestration

• Coordinate work across Channel Leads, Digital Strategists, Content teams, Program Management, Analytics, and Lead Management

• Partner with regional Summit teams, Global Events, ABM, and Field Marketing

• Drive content customization strategy, managing asset review and approval processes

• Ensure alignment across organizational boundaries and manage dependencies

Performance & Optimization

• Monitor real-time performance and make data-driven optimization decisions

• Analyze registration trends, channel performance, and engagement metrics

• Conduct A/B testing to continuously improve conversion rates

• Lead post-event retrospectives and contribute to global process improvement

Years of Experience Required:

• 5 years in B2B marketing campaign management, with demonstrated experience in demand generation and event marketing

Degrees or Certifications Required:

• Bachelor's degree in Marketing, Business, Communications, or related field preferred but not required with equivalent experience

Advanced Technical Knowledge:

• None required. Experience with project management tools is preferred.

Disqualifiers:

• Inability to work 5 days on-site

• Lack of B2B marketing campaign experience

• Inability to manage ambiguity and make decisions with incomplete information

• Poor stakeholder management or communication skills

• Inability to work in fast-paced, dynamic environments with tight deadlines

Best Candidate:

• Thrives in ambiguity and makes confident decisions as a "first mover"

• Proactively identifies and resolves blockers before they impact timelines

• Builds strong cross-functional relationships quickly and influences without authority

• Demonstrates strategic thinking while executing flawlessly on tactical details

• Brings optimization mindset and continuously improves processes

• Communicates clearly and concisely with all levels of stakeholders

Average Candidate:

• Executes tasks as assigned but requires more direction on approach

• Waits for guidance when facing ambiguous situations

• Focuses primarily on tactical execution without strategic context

• Manages stakeholder relationships adequately but doesn't proactively build partnerships

Performance Indicators:

• Meeting or exceeding registration and attendance targets for assigned Summits

• Delivering campaigns on time with zero quality issues

• Positive stakeholder feedback from regional teams and cross-functional partners

• Proactive identification and resolution of blockers

• Contribution to team process improvements and knowledge sharing

Ampcus is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veterans or individuals with disabilities.