Mgr Pricing Strategy SRGM

Location: Hershey, PA

Summary:

The Manager, SRGM Pricing Strategy will support the creation and implementation of a net price realization strategy and approach that maximizes total value creation within Hershey's U.S everyday portfolio - all in context of the overall HSY 3-year strategic pricing plan. This will include executing complex analyses that enable the development of insights-based, consumer-back recommendations on strategic pricing, price/pack architecture (PPA), and mix-driving initiatives. PPA has become a key pillar of Hershey's U.S. growth strategy.

This role will also have full end-to-end ownership of the management and ongoing enhancement of Hershey's new integrated and state-of-the-art pricing tool, in collaboration with IS and outside vendors. This also includes training other members of the SRGM team. This role will require strong collaboration with other functions including Packtype Strategy, Commercial Planning, Marketing, Sales, Category Management, Finance, U.S. Strategy, and IS. This is an exciting opportunity to help achieve Hershey's ambition of having a best-in-class, Strategic Revenue Growth Management function. This individual will have significant opportunities to influence up/out beyond the SRGM team.

This position requires personal leadership and initiative, critical and strategic thinking, cross-functional collaboration, ability to work under pressure to meet deadlines, and strong business and financial acumen. This individual will develop pricing recommendations and drive decision making in conjunction with cross-functional peers and leadership.

Major Duties/Responsibilities:

• Executes complex and comprehensive analyses to support the development of short-term pricing moves and long-term pricing strategy recommendations that drive value creation and deliver on Hershey's U.S. portfolio/package-type business objectives (e.g., share vs. profit, innovation, mix improvement)
• Analyzes packtype price positioning and impact of price gaps in order to optimize pricing vs. competition
• Analyzes pack size ratios in order to establish effective pack/price curves, also investigating creation of new packs to address channel and/or occasion-based white-space opportunities
• Monitors in-market pricing in order to proactively identify, and therefore minimize, opportunities for, or instances of, marketplace disruption
• Assesses cross-category pricing relationships and likely impacts to Hershey
• Assists in the development, management, and execution of performance management processes, including standardized KPI reporting for planning and business review purposes

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:

• Very strong technical skills (e.g., Excel, Powerpoint / Thinkcell, Tableau, Alteryx), with proven ability to synthesize multiple data sources (e.g., internal TPM and P&L data, 3rd party syndicated data) to develop insights and strategy recommendations
• Strong analytical skills and business / financial acumen
• Strong collaboration and communication skills
• Problem-solving mentality, intellectually curious, and strong critical thinking skills
• Entrepreneurial skills and style
• Ability to prioritize and manage multiple projects and initiatives simultaneously
• Strong knowledge of syndicated data (e.g. Circana, Nielsen) and its nuances
• Strong working knowledge of SAP is a plus

Minimum Education and Experience Requirements:

• BA/BS in Finance, Economics, Marketing, Business Administration or Equivalent
• 5+ years of business experience, with strong preference for multiple years of experience in FMCG analytical role(s)
• Ideally experience in Finance, Marketing, Sales, or analytical function (e.g., Category Mgmt)
• Familiarity with FMCG industry customer base and working knowledge of retail merchandising and in store execution tactics preferred

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The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

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