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Assistant Marketing Manager

Belcan Corporation
United States, Pennsylvania, Cranberry Township
Apr 16, 2026
Job Description

Assistant Marketing Manager, Retail

Role Overview
The Assistant Marketing Manager, Retail supports brands within The Pittsburgh Paints Company Retail portfolio, including Glidden, Olympic, Liquid Nails, and Homax. This role plays a key part in company rebranding initiatives across multiple touchpoints. Responsibilities include coordinating and executing rebranding projects following organizational changes, such as updating product labels, packaging, print materials, and digital assets. Additional marketing support projects may be assigned as needed.

This position requires strong project coordination skills, attention to detail, and the ability to collaborate across teams to manage timelines, approvals, and deliverables. The ideal candidate is organized, proactive, and able to handle multiple projects in a fast-paced environment while ensuring all rebranding efforts are completed on schedule.

Key Responsibilities

Rebranding Project Management and Execution

* Support and lead assigned rebranding initiatives from planning through execution
* Manage project timelines, milestones, and status updates to ensure on-time delivery
* Track dependencies and proactively identify risks or delays
* Identify opportunities for process improvement
* Ensure accuracy and consistency of brand elements across all assets

Creative and Asset Coordination

* Partner with graphic design and marketing teams to update brand visuals, packaging, signage, and digital content
* Audit databases to identify assets that require updates as part of rebranding efforts
* Develop plans and timelines for updating materials
* Distribute updated assets to appropriate teams for execution

Cross-Functional Collaboration

* Work with design, legal, product, and operations teams to align on requirements and approvals
* Facilitate review and feedback processes to keep projects moving
* Communicate progress and next steps clearly with stakeholders

Process and Documentation

* Assist with updating tracking tools, databases, and workbooks related to rebranding
* Maintain documentation of timelines, decisions, and completed deliverables
* Identify opportunities to improve workflows and processes

Qualifications and Skills

* 2 to 4 years of experience in marketing, communications, or project management
* Experience managing projects from start to finish
* Strong organizational skills and ability to manage multiple priorities
* Comfortable managing timelines and coordinating across teams
* Ability to accept and apply feedback constructively
* Experience with project management tools is a plus

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