Assistant Director of Marketing and Communications

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

Carolina Housing is committed to providing convenient housing that is secure, inclusive, and supportive. Students create a home in our on-campus communities, build life-long friendships, and develop skills for their current and future successes as they journey through their Carolina experience. In support of this mission, the department provides a comprehensive campus housing operation for approximately 9,000 residents, including business services, residence life and education, family housing, administrative services, housekeeping, maintenance, human resources, marketing, and information technology. Within these operations, over 500 full-time, part-time, and student staff are responsible for 3.1 million square feet of residential space and an annual auxiliary budget of over $80 million. The department receives no State funding, which makes the operation unique in that it must manage both revenue and expense projections and budgets. The department is also dynamic in that it must continuously adjust to changes in student preferences, demand, rate levels, and a changing landscape of construction and renovation, and enrollment growth. Carolina Housing prides itself on being student-centered, data-driven, and dedicated to continuous improvement. To that end, the department is in year 2, of a 10-year strategic plan that includes renovations to and new construction of multiple residence halls.

The Assistant Director of Marketing and Communications for Carolina Housing is responsible for leading the department's marketing and communications efforts for housing services, facilities, and programs. This position develops and implements an integrated, strategic approach to communications and marketing that engages students and their families and supports departmental priorities. The primary goal of the position is to maximize participation across housing initiatives, with an emphasis on maintaining full occupancy in undergraduate and graduate housing; increasing student staff and residential learning program applications; and supporting conference services utilization. The Assistant Director promotes the value of on-campus living through clear, consistent, and effective messaging. This position provides strategic direction and oversight for Carolina Housing communications and marketing initiatives and leads the marketing team. The Assistant Director oversees departmental websites, social media platforms, print and digital publications, and campuswide messaging, and develops communications strategies for complex and highly visible projects. This position also oversees department branding and design within housing facilities and office spaces.

The Assistant Director of Marketing and Communications reports to the Director of Administrative Services and works collaboratively with department staff and campus communications partners to advance departmental goals and enhance the overall residential experience.

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Excellent written and oral communications skills with strong attention to detail, professionalism and organization.
Strong organizational skills and the ability to manage multiple projects while meeting deadlines.
An ability to adapt easily and problem-solve when necessary.
Strong marketing orientation.
Ability to think strategically and manage multiple concurrent projects.

Prior experience working in a university setting.
Demonstrated commitment to providing a welcoming and inclusive environment to the diverse populations we serve.
Experience with social media, graphic and web design.
Prior supervisory experience.

Have the ability to move 15lbs (boxes or items) with or without accommodation.

Please provide two examples of marketing materials/campaigns you have managed using the 'Other document 2' and 'Other document 3' upload options.

The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.