Marketing Lead

The Salvation Army Mission Statement:

The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love for God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.

BASIC PURPOSE

The Marketing Lead supports the Marketing Manager in the planning, creation, and implementation of marketing and communication efforts across print, digital, and in-person platforms. This position assists with the development of marketing campaigns, create and distribute content, maintain digital platforms and support community engagement through storytelling, photography and videography, content creation, design and written communication.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Collaborate with Marketing Manager to plan and implement marketing campaigns across print, digital, and social media platforms.
• Create and edit marketing materials including graphics, social media content, website content, flyers, brochures, newsletters, presentations, and signage.
• Write clear, engaging marketing copy that translates program information into compelling marketing materials that align with brand standards.
• Ensure brand consistency is maintained across all communication channels and aligned with the standards of The Salvation Army.
• Work collaboratively with departments across the organization to ensure marketing efforts accurately reflect programs, services, and the mission of The Salvation Army.
• Support Marketing Manager with social media platforms by scheduling posts, responding to comments and messages, and tracking engagement.
• Assist with maintaining accurate and current website content, ensuring program and event information is clear and accessible.
• Maintain organized marketing assets including photo archives, video libraries, and design files to ensure materials are accessible for future use.
• Install or distribute marketing materials throughout the facility and within the community including banners, signage, posters, and displays.
• Attend programs, events, and community outreach opportunities to capture content for marketing purposes.
• Grow community following through social media platforms.
• Stay informed about marketing, social media, and design trends to help support effective communication strategies.

KNOWLEDGE, SKILLS, ABILITIES AND OTHER QUALIFICATIONS REQUIREMENTS

• Bachelor's Degree or 2-5 years of equivalent experience, preferably in graphic design, marketing, or communications.
• Proficiency with marketing and design tools such as Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premier Pro, Lightroom) and related software. Familiarity with Canva or similar tools is a plus.
• Portfolio to demonstrate actual examples of graphic design or content creation.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to adapt all communications to suit brand voice and tone.
• Strong attention to detail with the ability to proofread and edit for clarity and accuracy.
• Demonstrated organizational skills with the ability to manage multiple projects, shifting priorities, and deadlines.
• Service-oriented team player who can work collaboratively while also taking initiative and working independently.
• Flexibility to work occasional evenings, weekends, and some holidays for programs or events when needed.

CERTIFICATES, LICENSES, REGISTRATIONS

1. Must possess a valid California Class C Driver License, and ability to drive a Salvation Army vehicle
2. Must be 21 years or older.
3. Must be able to successfully pass a criminal background check to include a DOJ Livescan Fingerprint check.
4. Complete The Salvation Army vehicle course training.

E. PHYSICAL REQUIREMENTS

1. Ability to sit, walk, stand, bend, squat, climb, kneel, and twist on an intermittent or sometimes continuous basis
2. Ability to grasp, push, and/or pull objects
3. Ability to reach overhead
4. Ability to operate telephone
5. Ability to lift up to 25 lbs. for administrative positions
6. Ability to operate a computer
7. Ability to process written, visual, and/or verbal information
8. Ability to operate basic office equipment and tools PC, Fax Machine, Telephone, Calculator, Copier, Printer.

Qualified individuals must be able to perform the essential duties of the position with or without accommodation. A qualified person with a disability may request a modification or adjustment to the job or work environment in order to meet the physical requirements of the position. The Salvation Army will attempt to satisfy requests as long as the accommodation needed would not result in undue hardship.