New 
Director of Sales & Marketing
 Omni Hotels & Resorts | |
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 United States, Texas, Dallas | |
| 555 South Lamar Street (Show on map) | |
 Jun 18, 2026 | |
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Omni Dallas Hotel is seeking a dynamic Director of Sales and Marketing who brings strong leadership, strategic vision, direction, and execution. Based in Downtown Dallas, you will engage in leading a dynamic team of associates in the Commercial Division along with representing the hotel through key partnership on a local, regional, and national level.
The Director of Sales & Marketing is responsible for leading the strategic vision, direction and execution of the Commercial Division consisting of sales, marketing, revenue, and convention / catering service. This position is responsible for driving topline revenue, market share, brand positioning, working with the operations team in creating experiences and developing a high-performing commercial team. The DOSM serves as a key member of the Executive Leadership Team and partners closely with each of the Hotels key departments, corporate office, and owners to achieve the hotel's short- and long-term business objectives. Overall Sales Strategies and Development * Develop and execute comprehensive sales strategies to achieve annual revenue, occupancy, ADR, and market share goals. * Identify and pursue new business opportunities across Group, Corporate Travel, Leisure, and Catering in all segments. * Establish and maintain relationships with key meeting planners, travel partners, and industry stakeholders. * Lead strategic account management efforts to maximize revenue production and customer retention. * Analyze market trends, competition, and customer demand to identify growth opportunities. * Represent the hotel at industry events, trade shows, networking functions, and community organizations. * Develop annual sales plans, deployment strategies, and market penetration initiatives. Revenue Strategies * Collaborate with Revenue Director to develop pricing, inventory and distribution strategies that maximize hotel profitability. * Drive achievement of budgeted revenue, occupancy, ADR, RevPAR, and market share objectives. * Review pace reports, forecasts, booking trends and demand patterns to identify revenue opportunities. * Develop promotional strategies to stimulate demand during need periods. * Monitor and evaluate sales production, segmentation performance, and channel effectiveness. * Participate in daily business reviews and weekly revenue strategy meetings while contributing to revenue optimization decisions. Marketing and Branding * Collaborate with Director of Marketing to develop and execute integrated marketing plans that support revenue generation and brand awareness. * Ensure all Brand standards are compliant and consistent across all marketing channels that is guest and associate facing. * Oversee all marketing efforts that are owned, earned, or paid through targeted campaigns. * With the Director of Marketing managing key relationships with agencies, media partners, tourism organizations, and community stakeholders. * Evaluate campaign effectiveness through performance metrics and analytics. * Identify opportunities to strengthen market positioning and enhance the hotels Unique Selling Propositions. Service Execution and Reputation Management * Convention and Catering Services teams to ensure seamless execution of guest and client experiences. * Maintain strong relationships with key customers to understand expectations and identify service improvement opportunities. * Monitor guest satisfaction scores, online reviews, and reputation management platforms. * Address customer concerns and service recover situations in a timely and professional manner. * Ensure sales commitments and client expectations are effectively communicated to operational departments. Departmental Administration * Develop and manage departmental budgets, forecasts, and financial performance metrics. * Maintain accurate sales reporting, forecasting, systems management, and business analytics. * Ensure compliance with company audit policy and standards are met. * Oversee contracts, sales systems, CRM utilization, and departmental documentation. * Monitor departmental expenditure to ensure effective resource allocation and forecast accuracy. * Review, assess and present monthly, quarterly, and annual budget and business reviews to key stakeholders. * Ensure sales commitments and client expectations are effectively communicated to operational departments. Team Leadership and Development * Lead, coach, and develop the Commercial Division. * Establish performance goals, associate engagement, and developmental plans for team members. * Foster a culture of collaboration, innovation, engagement, and ways to always improve. * Conduct one on ones, bi / annual performance reviews along with creating a succession planning for the Commercial Division. * Recruit, train, mentor and retain top talent within the Commercial organization. * Promote open communication and strong cross functional relationships throughout the hotel. * Inspire teams to achieve exceptional performance while creating a positive and rewarding work environment. Requirements: Skills & Requirements * Account Planning Skills. Identifying and understanding account potential and the ability to set mutual Omni / Customer expectations * Management of the customer decision and relationship process * Ability to communicate issues and concerns at all level of the organization * Ability to direct and lead activities through internal and external resources * Strong interpersonal skills and the ability to work in a team oriented environment * Business planning skills and budget management skills * Ability to scan and assess the competitive arena as it relates to region and segment to refine / improve customer value proposition * Creative and strategic skills * Ability to manage multiple priorities and reprioritize when necessary * Financial analysis skills. Ties strategies and planned actions and results * Strong statistical analysis and business case development * Communication skills including group presentations, written and oral * Team management skills including participation, engages in difficult issues, and effectively influences non-direct reports * Strong understanding and expertise in the sales & marketing process Qualifications * Must have Director of Sales & Marketing Experience in a luxury hotel/resort * Must have a minimum of 5 years of senior sales and/or marketing leadership experience managing more than 10 employees * College degree or equivalent experience * Proficient in use of Excel, Word and access database tools | |