DIRECTOR OF WEB STRATEGY #00097861

Marketing & Communications

The Director of Web Strategy is a strategic, hands-on leader responsible for the vision, architecture, performance, and continuous evolution of Missouri S&T's web ecosystem. This role bridges strategy and delivery, connecting institutional priorities, audience needs, technology, accessibility, and content strategy to create high-performing, user-centered digital experiences that drive awareness, engagement, and conversion.

Key Responsibilities:

Web Strategy & Governance

• Lead the strategic vision for Missouri S&T's web ecosystem, ensuring alignment with institutional goals, brand strategy, and audience needs
• Establish and enforce governance models, standards, and best practices across web architecture, design systems, content structure, accessibility, and performance
• Balance central oversight with distributed publishing needs - enabling consistency while empowering campus partners to serve their audiences effectively

Web Architecture, Development & Execution

• Provide both strategic leadership and direct hands-on contribution to web development, architecture decisions, and complex implementations
• Oversee the development, maintenance, and optimization of Missouri S&T's primary websites, templates, and supporting platforms
• Evaluate and guide adoption of CMS platforms, integrations, hosting environments, and third-party tools - making principled decisions that serve long-term institutional needs

User Experience & Audience-Centered Design

• Champion user-centered design and information architecture grounded in research, analytics, and usability testing
• Translate audience needs and behaviors into intuitive navigation, clear pathways, and meaningful digital journeys
• Partner closely with Brand Marketing, Creative Services, and Enrollment teams to align UX, messaging, and conversion goals across the web presence

Leadership & Team Development

• Lead, mentor, and develop web developers, UX professionals, and digital specialists - setting clear direction while actively supporting day-to-day execution
• Build internal capacity by modeling best practices, providing technical leadership, and cultivating a culture of continuous improvement
• Establish clear priorities, workflows, and delivery expectations that support sustainable, high-quality work at scale

Collaboration & Integration

• Collaborate with Brand Marketing, Communications, Creative Services, Enrollment, Advancement, IT, and academic partners to align web strategy with broader marketing and engagement efforts
• Serve as a strategic advisor and technical partner, helping campus units translate their needs into effective, on-brand web solutions
• Coordinate with IT and security teams to ensure compliance with institutional standards, data governance policies, and regulatory requirements

Analytics, Performance & Optimization

• Oversee web analytics, dashboards, and reporting frameworks that assess performance against institutional goals
• Use data to drive ongoing optimization of site structure, content placement, accessibility, and technical performance
• Ensure insights lead to action- not just documentation

A Bachelor's degree or an equivalent combination of education and experience and at least 6 years of experience from which comparable knowledge and skills can be acquired is necessary

• Bachelor's degree in digital media, computer science, information systems, or a related field
• Prior experience in higher education

The anticipated hiring range for this position has been established as $81,744-$110,000 annually.

Salary is determined by a variety of factors, including but not limited to, the individual's particular combination of education, skills, and experience, as well as organizational requirements.

Your total compensation goes beyond the number on your paycheck. The University of Missouri provides generous leave, health plans, and retirement contributions that add to your bottom line.

Grade: GGS 13
University Title: DIR I STRAT COMMUNICATIONS
To review the University of Missouri's Staff Compensation Structure you can view the Job Code detail page. Internal applicants can determine their university title by accessing the Talent Profile tile in myHR.

Applications will be accepted until this position is filled.

Employment visa sponsorship is not available for this position.

University Information
Missouri S&T is one of the nation's leading research universities with over 100-degree programs in 39 disciplines. It was founded in 1870 as one of the first technological institutions west of the Mississippi River. Located about 100 miles west of St. Louis in the vibrant community of Rolla, Missouri S&T is an accessible, safe, and friendly campus surrounded by Ozarks' scenery. Missouri S&T offers undergraduate degrees in engineering, the sciences, liberal arts, humanities, and business, with M.S. and Ph.D. programs available in many of the science and engineering programs. With over 7,000 students and 300 faculty, Missouri S&T is big enough to accommodate a broad population, yet small enough for individuals to build high visibility and impactful careers.

About Rolla
Rolla, Missouri offers several great advantages that help individuals enjoy a high quality of life. Rolla is an ideal place for families, with its low cost of living, excellent schools, safe neighborhoods, and a range of recreational activities suitable for all ages. The Ozark Scenic Riverways and beautiful landscapes offers abundant opportunities for outdoor enthusiasts of every lifestyle. With its vibrant community, Rolla hosts multiple events, concerts, art exhibitions, and theater performances throughout the year. The university's Leach Theatre showcases nationally renowned performers for campus and community alike. Overall, living in Rolla offers a high quality of life with a supportive community, affordable living, beautiful natural surroundings, and numerous opportunities for personal and professional growth.

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/departments-staff/human-resources/benefits-retirement

Equal Employment Opportunity

The University of Missouri is an Equal Opportunity Employer.

To request ADA accommodations, please call the Office of Equity & Title IX at 573-341-7734.