Job Summary: Assists with the direction of all activities of a single Branch location. This includes performing all daily tasks needed to ensure a safety-first culture, expenses are controlled, and a high standard of operational excellence is routinely achieved. Additionally, this role with manage the Branch in the absence of the Branch Manager.
The incumbent in this position is expected to model the following practices on a daily basis:
1) Demonstrate alignment with the company's mission and core business values; 2) Collaborate with key internal/external resources; 3) Participate in ongoing self-development.
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Department
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Texas First Rentals (TFR)
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Employment Type
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Full Time
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Location
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TFR - Weslaco
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Address
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725 East St. Hwy 83, Weslaco, Texas, 78596
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Workplace type
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Onsite
Essential Functions
Develops, evaluates, and influences effective and consistent productivity and teamwork to ensure the delivery of Legendary Customer Service (LCS)
Models, promotes, reinforces, and rewards the consistent use of HOLT's Values Based Leadership (VBL) tools, models, and processes to ensure alignment with our Vision, Values, and Mission
Supports the successful management of branch operations and personnel
Assesses daily the need for purchasing equipment through feedback from salesman, CSRs customer feedback, vendor representatives and marketing department product managers
Assesses and modifies (if needed) weekly sales plans and ensure that they are carried out appropriately
Ensures on-going compliance with all statutory DOT and safety requirements
Perform dispatching duties (if needed) Inspect Profit Center yard daily
Ensures OSRs and CSRs are aware of slow-moving equipment.
Maintains an open line of communication with the Service Manager, making them aware of all equipment not available for rent
Oversees team goals, making sure they are met/exceeded, and compliance of company standards are kept through daily management
Assists with equipment demonstrations and technical support
Fosters a customer-focused approach to sales and service while ensuring the Branch Yard, facility and staff are professional and presentable
Ensures accurate financial reporting and budget preparation as well as various reporting, including, but not limited to: daily contract reports/AP on hold/accrual reports/asset disposal report
Driven and results oriented; business development and KPIs to meet corporate targets
Works safely at all times and adheres to all applicable safety policies; complies with all company policies, procedures, and standards
Performs other duties as assigned
Knowledge, Skills, and Abilities
Strong technical aptitude and understanding of construction equipment and rental industry
Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data
Knowledge of machines and tools, including their designs, uses, repair, and maintenance
Proficiency in MS Office, with an emphasis in Excel and Outlook, and the use of computer applications
Ability to use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems
Great attention to detail and solid organizational skills
Excellent oral and written communication skills
Exceptional organizational, time management, and multi-tasking skills
Ability to work with all levels of personnel within the organization and customer operations
The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects
Ability to understand the implications of new information for both current and future problem-solving and decision-making
Ability to perform mathematical computations such as percentages, fractions, addition, subtraction, multiplication, and division quickly and accurately
Ability to interpret extensive technical instructions in mathematical or diagram form and understand several abstract variables
Ability to work independently and within a team in a fast-paced, high-volume environment with emphasis on accuracy and timeliness
Ability to read, analyze, and interpret professional journals, technical procedures, or governmental regulations
Ability to listen to and understand information and ideas presented through spoken words and sentences
Requirements
Education and Experience:
Bachelor's Degree or equivalent work-related experience required
Five to eight years of work-related skill, knowledge, or experience required
Three to five years of retail or store management experience preferred
Valid driver's license
Supervisory Responsibilities:
This position provides support and oversight for the Manager in Training which may include guidance and direction of other employees as it relates to a specific project or deliverables. Responsibilities include, but are not limited to training employees; planning, assigning, and directing work; coaching and development; addressing complaints and resolving problems.
Travel:
Up to 30% travel
Physical Requirements:
This position involves extended periods in a stationary position; additionally, occasional movement inside the office to access office machinery, file cabinets, etc.
This role frequently communicates with others, must be able to exchange accurate information in these situations
This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines
Must be able to move objects, and use abdominal and lower back muscles to provide support over time without fatigue
Frequently moves materials or equipment weighing up to 50 pounds
Constant movement and use of limbs; this position requires good manual dexterity, coordination, and stamina
Ascend/descend with gradual or continuous progress by oneself, using both hands and feet and climb up and down ladder
Be able to safely maneuver and work underneath equipment
Routinely reacts to visual, auditory, and other signals, including alarms and instructions, and is required to visually inspect work
Safety training required; PPE required outside of office/parking lot area
Work Environment:
This job is generally performed in a professional office environment
Occasionally works outdoors and may be exposed to weather extremes conditions that include inclement weather, heat, cold, and humidity
Noise level may be loud at times
Exposure to small quantities of chemicals, steam, high-pressure water, and high-speed rotating equipment
On occasion time spent in confined spaces and high places.
Frequently works at fast pace with unscheduled interruptions
Disclaimer:
Please note that the above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the incumbents so classified. All incumbents may be required to perform duties outside of their normal responsibilities, as needed.
About Texas First Rentals
HOLT Group is a renowned, family-owned company with a legacy spanning nearly a century. As a powerhouse across several industries, including heavy machinery, construction, consulting services, training, and technology, we prioritize people and values. Our commitment to a Values-Based Leadership approach has led to trusted partnerships and collaborative endeavors. At the heart of our operations is HOLT CAT, the largest Caterpillar dealership in the nation, along with other companies focused on industrial & commercial selling, energy, technology, and training & development. We excel in selling, servicing, leasing, and renting top-of-the-line industrial machinery and are dedicated to powering the construction and industrial spaces with superior equipment. Moreover, we empower construction and development with advanced technology, along with bringing technical skills and Values-Based Leadership to individuals and companies seeking sustainable growth. If you're seeking a fulfilling career, explore our job opportunities at HOLT Group and join our values-driven team. Apply Now
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HOLT CAT
Jul 15, 2026