Analyst Email Marketing

Senior Analyst, Customer Marketing (Email & Omnichannel)

We're looking for a data-driven, customer-first marketer to join our team as a Senior Analyst, Customer Marketing. In this role, you'll own the strategy and execution of integrated marketing campaigns across email and other owned channels, while helping connect digital experiences with offline touchpoints to create seamless, high-impact customer journeys.

You'll play a key role in shaping how we engage our customers-using segmentation, testing, and performance insights to drive smarter decisions and measurable business results.

Campaign Strategy & Execution

• Own end-to-end campaign execution across owned channels (email, SMS, push, app, and direct mail)
• Develop integrated, omnichannel marketing strategies that align messaging and timing across touchpoints
• Define customer segments and targeting strategies to reach the right audience with the right message
• Lead campaign planning, audience selection, and execution aligned to business goals and seasonal priorities
• Partner with creative teams to develop clear, insight-driven briefs

Testing, Optimization & Insights

• Design and execute A/B tests and experimentation frameworks to continuously improve performance
• Analyze campaign performance (weekly + post-campaign) and translate data into actionable insights
• Identify trends, uncover opportunities, and recommend optimizations to drive engagement and ROI
• Support forecasting, budgeting, and performance tracking tied to marketing investments

Cross-Functional Collaboration

• Partner with analytics, operations, finance, and brand teams to ensure alignment and execution excellence
• Manage timelines, deliverables, and stakeholder communication across multiple concurrent campaigns
• Improve workflows, processes, and documentation to increase efficiency and scalability

Must-Have Experience

• 3-5 years in CRM, lifecycle, or customer marketing
• Hands-on experience executing campaigns across email and other owned channels (SMS, push, app, or direct mail)
• Strong background in customer segmentation, audience targeting, and personalization
• Proven ability to analyze campaign performance and translate data into clear recommendations
• Experience with A/B testing and experimentation
• Ability to manage multiple projects in a fast-paced environment

Preferred

• Experience with direct mail or integrated offline + digital campaigns
• Exposure to budgeting, forecasting, or ROI analysis
• Background in retail, eCommerce, or high-volume consumer marketing
• Familiarity with customer journey mapping and omnichannel strategy

• Analytical & Curious: You dig into the data, ask questions, and uncover insights others miss
• Customer-First: You think deeply about the customer experience across every touchpoint
• Highly Organized: You manage multiple campaigns with strong attention to detail
• Collaborative Communicator: You work cross-functionally and explain insights clearly
• Adaptable & Fast-Moving: You thrive in high-velocity environments and embrace change

You'll have the opportunity to shape meaningful customer experiences at scale, test new ideas, and directly influence marketing strategy through data and insights-all within a collaborative, fast-paced environment.

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