Social Media Manager, Content & Storytelling

The Enterprise Social Media Manager - Content and Storytelling provides strategic leadership for the organization's enterprise-wide social media presence, developing and executing content and storytelling strategies that strengthen brand awareness, drive audience engagement, and advance organizational priorities. Based in Kansas City, this role oversees social media strategy across all enterprise divisions, ensuring a cohesive brand voice while supporting the unique needs of each regional market.

As the enterprise content manager for social media, this position establishes content strategy, identifies opportunities to elevate the organization's digital presence, and collaborates with cross-functional stakeholders to deliver impactful, mission-driven campaigns. The Social Media Manager - Content and Storytelling monitors emerging trends, guides content planning and platform optimization, and drives innovation to ensure social media remains a strategic communications channel that inspires lifesaving action and supports organizational growth.

Primary Duties, Responsibilities or Activities Required by Job

Content Leadership & Strategy

• Own and evolve the organization's social content strategy, with a focus on storytelling, donor engagement, and awareness growth.
• Develop and maintain a proactive, always-content pipeline - not just campaign-based posting.
• Identify content opportunities across the organization and turn them into compelling, platform-native stories.
• Establish and refine the brand's social voice, tone, and creative direction.

1. Creative Development (Social-First)

• Lead ideation and execution of social-first content (Reels, TikToks, short-form video, series-based content, etc.).
• Concept and produce content from idea shoot edit publish, either independently or with support.
• Bring donor, recipient, and community stories to life in ways that feel authentic, emotional, and shareable.
• Continuously test formats, hooks, and storytelling approaches to improve performance.
  
  

1. Team & Cross-Functional Collaboration

• Partners with internal teams (marketing, field teams, partnerships) to uncover stories and align content with organizational priorities.
• Provide creative direction and guidance to junior team members, freelancers, or agency partners as needed.
• Act as the go-to social expert, elevating the team's understanding of what "great" looks like.

1. Community & Engagement

• Oversee day-to-day publishing and engagement for select Enterprise divisions, ensuring timely, thoughtful interaction with our audience.
• Identify opportunities to deepen community connection through comments, DMs, and user-generated content.
• Support influencer and creator collaborations that align with the brand.

1. Performance & Optimization

• Analyze content performance and translate insights into clear creative and strategic recommendations.
• Track KPIs across platforms and continuously optimize for reach, engagement, and conversion.
• Stay ahead of platform updates, trends, and emerging formats - and bring forward new ideas proactively.

1. Content Capture & Field Work

• Capture content in the field at blood drives, events, and key moments, with a focus on real, human storytelling.
• Be comfortable operating in fast-moving environments and identifying stories in real time.

Other Secondary Functions

• Prepare various reports.
• Attends conferences, seminars, as required.
• Makes recommendations to improve business unit practices and processes.
• Any related duties as assigned.

Required Minimum Education & Experience

Education:

Bachelor's degree in marketing, Communications, Public Relations, Journalism, Digital Media, Advertising, or a related field required.

Related Experience:

• 5+ years of experience in social media, content creation, or digital storytelling (brand, agency, or creator background).

• Hands-on experience shooting and editing short-form video (CapCut, Adobe Premiere, etc.).
• Experience leading content strategy or owning a content calendar at a brand or organization.

Any combination of education, training, and experience equivalent to the requirements above that has supplied the necessary knowledge, skills, and experience to perform the essential functions of the job.

Required Knowledge Skills & Abilities

Knowledge:

• Deep understanding of platforms like Instagram, TikTok, Facebook, and LinkedIn - and how content differs across each.

Skills:

• Cultural competency and the ability to communicate effectively in a culturally sensitive manner with both individuals and groups from diverse backgrounds.

• Proven ability to develop and execute social-first content that performs.
• Strong storytelling instincts - you know how to find the story and tell it in a compelling way.

Abilities:

• Strong creative point of view - not afraid to bring ideas forward and push for better work.

• Comfortable working both strategically and tactically (this is a player-coach role).
• Highly organized, proactive, and energized by a fast-paced, evolving environment

Founded in 1958, Community Blood Center (CBC) has served Kansas and Missouri for more than 65 years, delivering more than 150,000 lifesaving blood products annually to 70+ hospitals, EMS and healthcare partners. CBC is part of New York Blood Center Enterprises (NYBCe), which spans 17+ states and delivers one million blood products to 400+ U.S. hospitals annually. NYBCe additionally delivers cellular therapies, specialty pharmacy, and medical services to 200+ research, academic and biopharmaceutical organizations. NYBCe's Lindsley F. Kimball Research Institute is a leader in hematology and transfusion medicine research, dedicated to the study, prevention, treatment, and cure of bloodborne and blood-related diseases. CBC serves as a vital community lifeline dedicated to helping patients and advancing global public health. To learn more, visit selfing.org. Connect with us on Facebook, X, Instagram, and LinkedIn.