Marketing Program Manager

Note: This a fully onsite role 5 days a week in Bentonville, AR, Bellevue, WA, or Hoboken, NJ.

Our Marketplace team is seeking a high-velocity, strategic Marketing Program Manager to drive growth initiatives across our Marketplace portfolio and spearhead high-impact cross-functional partnerships. Sitting at the intersection of B2B seller acquisition and broad-scale consumer marketing, this role is the primary strategic engine unlocking growth opportunities across core footprint markets and expanding non-footprint territories.

This highly visible position requires a blend of strategic vision and an operational bias for action. You will identify shared resources, navigate complex stakeholder ecosystems, escalate roadblocks with urgency, and translate business opportunities into high-converting, full-funnel campaigns.

• Cross-Market Strategy: Develop and execute marketing strategies across existing footprint markets while identifying and sourcing scalable channels for non-footprint expansion.
• Business Unit Integration: Partner across internal business units to capitalize on co-marketing opportunities-bridging B2B seller positioning with broad consumer engagement.
• Brand Positioning: Drive adoption of refined brand positioning and guidelines, ensuring cohesive messaging across diverse partner teams and stakeholder groups.

• High-Urgency Execution: Direct concurrent marketing launches, establish clear timelines, and proactively escalate bottlenecks to maintain momentum.
• Full-Funnel Campaign Architecture: Deliver integrated campaigns supporting seller acquisition, engagement, and consumer pull-through across digital, owned, content, social, email, site, and experiential channels.
• Channel & Content Optimization: Oversee content strategy and social presence to align with overarching business goals and drive continuous brand pull-through.

• Performance Analysis & QBRs: Define campaign KPIs, evaluate competitive dynamics, and lead Quarterly Business Reviews (QBRs) to translate performance data into actionable strategic shifts.

• Experience: 3-5+ years of hands-on growth marketing, campaign management, or integrated marketing experience spanning both B2B and B2C audiences.
• Strategic Drive: Proven ability to act as a strategic driver first and an organized executor second-bringing clarity to ambiguity and synthesizing input from diverse stakeholders.
• Execution & Resilience: Strong bias for action, high sense of urgency, and the confidence to advocate for resources, navigate feedback, and make decisive calls in fast-paced environments.
• Market Expansion: Experience working with distributed footprint markets and navigating resource allocation for emerging or non-footprint regions.
• Data & Analytics: Solid analytical skills with experience measuring full-funnel campaign effectiveness, defining KPIs, and optimizing seller acquisition costs and return on ad spend (ROAS).
• Communication: Superior written and verbal presentation skills, with comfort presenting to senior leadership and aligning cross-functional teams around high-profile goals.