Sr Mgr Consumer Connections Intl
 The Hershey Company | |
paid time off, 401(k)
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 United States, New York, New York | |
 Oct 02, 2026 | |
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Note: If you apply for a role at Hershey through our career's website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately. Sr Mgr Consumer Connections Intl Posted Date: Oct 2, 2026 Requisition Number: 130548 Why Hershey At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey's enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference-locally and globally-is part of how we do business every day. About The Hershey Company The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey's, Reese's, KitKat, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. Location New York, NY hybrid in office How will you fit into the big picture? The Sr. Manager, Consumer Connections serves as the senior international media strategy and governance leader responsible for developing and implementing Hershey's global media ecosystem across International markets. The role oversees the international media agency network, ensuring best-in-class capabilities, processes, systems, planning standards, measurement, and governance to maximize media effectiveness and business impact. Key responsibilities include establishing strategic media planning frameworks, assessing media plans and investment quality, tracking media performance, conducting ROI analysis, facilitating capability-building and training, and driving adoption of global media best practices. The role partners with regional and market teams to elevate media effectiveness and continuously improve how media investments support brand and business growth around the world. This role does not directly lead media execution within markets; rather, it serves as the strategic steward of Hershey International's media ecosystem, ensuring agency excellence, media effectiveness, capability building, governance, and continuous improvement across all regions. What will you do? 1. Integrated Media Strategy & Planning Lead media planning and strategy process and timelines for international markets ensuring business objectives are connected through to regional execution. 2. Media Investment Management Support media investment planning and optimization decisions by evaluating performance, identifying opportunities, and recommending adjustments that improve effectiveness and efficiency. 3. Agency & Partner Collaboration Manage day-to-day relationships with media agencies, platform partners, and external vendors. Ensure deliverables are strategic, insight-driven, and aligned with Hershey standards for quality and business impact. 4. Performance Measurement & Optimization Partner with Marketing Intelligence and analytics teams to evaluate campaign performance across media channels. Translate campaign results, audience insights, and measurement outputs into recommendations that improve future planning and investment decisions. 5. Innovation & Capability Advancement Explore new media opportunities, measurement approaches, audience strategies, and emerging technologies that strengthen Hershey's consumer connections capabilities. Support test-and-learn initiatives and continuous improvement efforts. 6. Cross-Functional Leadership Serve as a strategic partner across Communications Strategy, Brand Marketing, Creative, Commerce, Analytics, and Finance teams. Influence decisions, facilitate alignment, and help drive successful execution across multiple stakeholders. 7. Global Media Oversight Serve as a consultant and provide oversight of global media strategy, establishing scalable standards that strengthen effectiveness while allowing for local market needs. Set global buying principles and investment guardrails across agency and platform partners, including transparency, brand safety, commercial terms, and operating expectations. Help Dir, Media Strategy lead platform and partner rationalization to reduce fragmentation, improve buying efficiency, unify reporting and audience management, and identify where consolidation can create greater global leverage without limiting locally relevant execution. Minimum Education & Requirements Experience
Education
Benefits & Perks At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
Benefits may vary based on role, location, and eligibility. #LI-BS1 #IND The anticipated base salary range for this role is $143920 to $179900per year. The actual base salary offered will depend on a variety of jobrelated factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performancebased incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial wellbeing (as applicable). Learn more about Hershey's benefits and all the resources Hershey provides to support our employees' physical, emotional, and financial wellbeing by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
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